CoStar Group - Semmes, AL

posted 2 months ago

Full-time - Mid Level
Semmes, AL
Real Estate

About the position

Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. Homes is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, insights, and make connections on their terms - disrupting a multi-billion industry. Already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments. After its acquisition in 2014, Apartments quickly turned into the most popular place to find a place. Proven success at the highest level - and we're doing it again with the new Homes. Homes is growing quickly and we're looking for a powerhouse Marketing and Communications Team, based in Richmond, to accelerate our growth and build the brand. Together with a group of like-minded creative individuals, our Marketing Team will generate brand awareness and grow our client base through national multi-million-dollar marketing campaigns across TV, streaming, digital channels, social direct mail, email, mobile, and events. Homes is a Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes, we're building a brand on the cusp of defining the industry. We're looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company. We're currently seeking a full-time Senior Marketing Copywriter/Content Specialist with a strong advertising background to join our dynamic and fast-paced marketing team. If you're passionate about creating concepts, writing headlines with punch and personality, developing content, and driving results through your writing, we want you to join us in elevating the Homes brand. Crafting compelling narratives is essential for bringing our story to life, and we're seeking a copywriter who can help us build and articulate our brand voice and point of view. As a Senior Marketing Copywriter/Content Specialist, you'll have the opportunity to flex your writing muscles and bring your ideas to life across various mediums. From blogs and email campaigns to video scripts, advertisements, social media posts, sales decks, website landing pages, and more, you'll help us tell our brand's story in new and exciting ways. Together with a team of marketers, designers, and senior executives, you'll execute writing that reflects our goals and vision. You should be strategic, creative, and passionate about connecting our brand voice to our target audiences in a compelling and insightful manner. The opportunity in this role is to develop, drive, and maintain the brand voice across all mediums uniquely, powerfully, and insightfully, with a creative and strategic focus.

Responsibilities

  • Write engaging headlines, short-form, and long-form copy that meets the target audience's needs.
  • Develop and maintain brand voice for all written materials.
  • Create compelling email campaigns, advertisements, and website copy.
  • Collaborate with the marketing team to develop content strategies and campaigns.
  • Stay up to date with the latest writing and marketing trends and incorporate them into your work.
  • Write white papers and other thought-leadership pieces that educate and persuade the target audience.
  • Craft blog posts that are informative, thought-provoking, and relevant to our target audience.
  • Utilize data and analytics to measure the success of your writing and make improvements as necessary.

Requirements

  • Bachelor's degree in English, Marketing, Communications, or a related field from an accredited, not-for-profit university or college.
  • 5+ years of experience in copywriting and content creation.
  • A track record of commitment to prior employers.
  • Excellent writing and editing skills with the ability to write in various styles and tones.
  • Ability to write for different audiences and mediums, including digital and social media.
  • Strong understanding of branding and brand voice.
  • Proficiency in Microsoft Office Suite.
  • Excellent attention to detail and proofreading skills.
  • Results-driven with a proven track record of increasing sales through effective copywriting.
  • Must be a team player who thrives in a collaborative environment.
  • Comfortable following creative direction and implementing changes, while producing high-quality designs and meeting tight deadlines.
  • Excellent communication skills: can clearly articulate ideas, concepts, and suggestions.
  • Ability to conceptualize and craft campaigns and promotional messages.
  • Ability to interact with team members and stakeholders at all levels.
  • Ability to multi-task in a fast-paced, deadline-driven environment.
  • Detail-oriented and organized.
  • Impeccable time-management skills.
  • Wired for writing, with a natural talent and passion for crafting compelling copy and content.
  • Positive attitude and a professional approach to all tasks and interactions.
  • Enthusiastic about building and enhancing the Homes brand.

Nice-to-haves

  • Experience creating content for digital marketing and sales materials, including websites, email campaigns, social media posts, and presentation decks.
  • A mix of agency and in-house experience as a copywriter or similar role.
  • Knowledge of marketing and branding strategies.
  • Ability to work with graphic design and video editing tools (such as Adobe Creative Suite).
  • Experience with SEO optimization and analytics.
  • Knowledge of content management systems and HTML.

Benefits

  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
  • Life, legal, and supplementary insurance
  • Virtual and in person mental health counseling services for individuals and family
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • Tuition reimbursement
  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
  • Access to Group's Diversity, Equity, & Inclusion Employee Resource Groups
  • Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
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