Senior Marketing Director

$98,842 - $98,842/Yr

Unclassified - Black River Falls, WI

Full-time - Senior

Black River Falls, WI

About the position

The Senior Marketing Director at Ho-Chunk Nation plays a pivotal role in overseeing the marketing strategies for the organization's diverse gaming, hospitality, and retail operations. This position is responsible for managing and implementing comprehensive marketing and brand plans that encompass various sectors, including casinos, hotels, entertainment venues, convenience stores, and retail operations. The primary goal is to drive revenue through effective marketing initiatives and strategic partnerships, including sponsorships and public relations opportunities. In this role, the Senior Marketing Director will collaborate closely with enterprise marketing teams to provide strategic insights and actionable recommendations based on thorough analysis of marketing analytics. This includes a monthly review of regional marketing performance, where the director will assess marketing spend and campaign effectiveness across both gaming and non-gaming properties. The position requires a proactive approach to innovation, with a focus on networking and research to identify new opportunities and best practices in the industry. The Senior Marketing Director will lead monthly marketing reviews with the Ho-Chunk Gaming Marketing teams, ensuring alignment and accountability across all marketing efforts. Regular visits to properties and participation in marketing strategy meetings will be essential to maintain a strong connection with the operational aspects of the business. Additionally, the director will work closely with the Department of Business to identify business requirements and support future development projects, including IT initiatives. This position also involves developing analytics capabilities across aligned functional areas and properties, making data-driven recommendations to leadership, and fostering a work environment that promotes teamwork, performance feedback, and employee satisfaction. The Senior Marketing Director will be responsible for researching industry trends and emerging digital media technologies annually, ensuring that the organization remains competitive and innovative in its marketing strategies.

Responsibilities

• Partner with enterprise marketing teams to offer strategic insights and actionable recommendations.
• Monthly review of all regional marketing analytics, including marketing spend and campaign performance.
• Weekly balance new insights against current projects and seek innovation through networking and research.
• Lead monthly marketing reviews with Ho-Chunk Gaming Marketing teams.
• Visit properties quarterly and participate in marketing strategy meetings.
• Identify business requirements and collaborate with the Department of Business for project execution and IT development.
• Develop analytics capabilities across aligned functional areas and properties monthly.
• Review findings monthly and make recommendations to leadership.
• Create and maintain a work environment that promotes teamwork and employee satisfaction.
• Research industry and non-industry marketing strategies and emerging digital media technologies annually.

Requirements

• Bachelor's Degree in Marketing/Advertising or a relevant field, or equivalent work experience.
• Master of Business Administration preferred.
• Ten (10) years of comprehensive marketing experience in the casino industry, including media buys, promotions, campaigns, and product branding.
• Five (5) years of supervisory management experience.
• Knowledge of the Ho-Chunk Nation and current gaming policies.
• Strong leadership abilities to lead marketing departments.
• Excellent written and verbal communication skills.
• Proficient in relevant computer programs and e-commerce.