S&P Global - Charleston, WV
posted 3 months ago
As the Senior Marketing Event Manager at S&P Global, you will play a pivotal role in shaping the company's commercial and marketing strategy through the execution of in-person events. This position is crucial for supporting demand generation, retention, and enhancing brand recognition. You will be responsible for leading the development, implementation, execution, and measurement of various events, ranging from executive round tables and partner/customer sponsorships to large-scale trade shows and conferences. Your efforts will directly contribute to building the sales pipeline and driving brand awareness. In this role, you will manage all logistics involved in planning and hosting in-person events. This includes everything from strategic engagement and conceptualizing themes to planning logistics, coordinating guests, and developing pre/post-event communication plans. You will also be responsible for tracking costs and managing budgets effectively. Collaboration is key, as you will work closely with internal teams to support team meetings and internal initiatives as needed. Additionally, you will oversee the swag strategy, ensuring that memorable and valuable takeaways are provided at events, as well as managing onboarding kits, meeting materials, and branded inventory for internal needs. Success in this position requires a high level of initiative, organization, and the ability to think strategically while also being a doer. You will need to work collaboratively across various internal teams and with executive leadership. A balanced knowledge of event management and general marketing campaign principles is essential. Given the nature of the role, strong communication and negotiation skills are crucial, as you will interact with numerous internal and external stakeholders and manage vendor relationships to execute top-notch events.