Senior Marketing Event Manager

$65,800 - $118,900/Yr

S&P Global - Olathe, KS

Full-time - Mid Level

Olathe, KS

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

As the Senior Marketing Event Manager at S&P Global, you will play a pivotal role in shaping the commercial and marketing strategy through the execution of in-person events. This position is crucial for supporting demand generation, retention, and enhancing brand recognition. You will be responsible for leading the development, implementation, execution, and measurement of various events, ranging from executive round tables and partner/customer sponsorships to large-scale trade shows and conferences. Your efforts will directly contribute to building the sales pipeline and driving brand awareness. In this role, you will manage all logistics involved in planning and hosting in-person events. This includes everything from strategic engagement and conceptualizing themes to planning logistics, coordinating guests, and developing pre/post-event communication plans. You will also be responsible for tracking costs and managing budgets effectively. Collaboration is key, as you will work closely with internal teams to support team meetings and internal initiatives as needed. Additionally, you will oversee the swag strategy, ensuring that our presence at events is memorable and impactful, while also catering to internal needs with onboarding kits and branded materials. Success in this position requires a high level of initiative, organization, and the ability to think strategically while also being a hands-on doer. You will need to work collaboratively across various internal teams and with executive leadership. A balanced knowledge of event management and general marketing campaign principles is essential. Given the nature of the role, strong communication and negotiation skills are critical, as you will interact with numerous internal and external stakeholders and manage vendor relationships to execute top-notch events.

Responsibilities

• Conceptualize, develop, and plan in-person and webinar experiences that reflect the Mastermind brand and vision, engaging customers, prospects, partners, and employees.
• Manage resources, external support agencies, and contractors to host high-quality events.
• Negotiate contracts with vendors and business partners with support from Mastermind Legal and Commercial team leadership.
• Work with Commercial, Marketing, and other internal stakeholders to set goals, define metrics, and ensure alignment with Mastermind business goals.
• Staff events and assist with set-up/tear down, with approximately 20 to 25% travel, including nights and weekends as required.
• Own and manage swag strategy and inventory ordering to support commercial and internal needs.
• Collaborate and engage with key stakeholders, teams, and leadership to execute and deliver on the overall event strategy.

Requirements

• Minimum of five years of experience working in B2B event planning within a marketing team, especially for large trade events.
• Understanding of general marketing campaign principles and technologies.
• Experience with budgeting and managing large scale events.
• Highly organized with strong planning and project management skills, able to build timelines and identify dependencies.
• Excellent communication and interpersonal skills, with proficiency in networking, negotiation, and persuasion.
• Ability to thrive in a fast-paced environment while managing multiple tasks and collaborating across teams.
• Experience working in an automotive retail software company is preferred.
• Familiarity with Salesforce and Marketo is desired.
• Experience with digital event solutions and managing webinars on platforms such as Cvent, Zoom, Filo, or others is desired.

Nice-to-haves

• Experience in the automotive industry is a plus.
• Familiarity with event management software and tools.

Benefits

• Health care coverage designed for the mind and body.
• Generous time off to keep you energized.
• Access to resources for continuous learning and career growth.
• Competitive pay and retirement planning options.
• Family-friendly perks and benefits for partners and children.
• Retail discounts and referral incentive awards.