Senior Marketing Manager, Amazon Autos

$106,400 - $185,000/Yr

Amazon - Washington, DC

Full-time - Senior

Washington, DC

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

As a Senior Marketing Manager at Amazon's newest business unit, you will lead the awareness and engagement strategy for vehicle sales. Your role will focus on driving exceptional results through innovative partnerships and campaigns, utilizing a mix of search and affiliate marketing, social ads, and targeted segmentation. You will thrive in a fast-paced environment, constantly testing new ideas and analyzing performance to scale successful programs. Your organizational skills and ability to coordinate with cross-functional teams will be crucial in making a significant impact on Amazon's latest venture.

Responsibilities

• Develop and implement comprehensive search marketing strategies, including goal-setting, budget allocation, channel prioritization, and performance tracking
• Manage the end-to-end execution of paid search campaigns, including keyword research, ad copy creation, bid optimization, and campaign performance analysis
• Lead the organic search engine optimization efforts, including on-page and technical SEO, content strategy, link building, and search visibility monitoring
• Collaborate with the content, creative, and e-commerce teams to ensure search-friendly, conversion-optimized user experiences across Amazon Autos touchpoints
• Leverage data, customer insights, and competitive intelligence to continuously refine search strategies and tactics for maximum impact
• Track and analyze search marketing performance metrics, such as traffic, leads, conversions, and return on investment
• Manage a team of search specialists and external agencies/partners to ensure seamless execution and exceptional results
• Stay up-to-date on search engine algorithm updates, industry trends, and emerging search marketing best practices
• Partner with central teams to establish a strong affiliate marketing program for Amazon Autos
• Optimize affiliate tracking, attribution and commissioning through rigorous testing with central team

Requirements

• 6+ years of professional non-internship marketing experience
• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Nice-to-haves

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Benefits

• Full range of medical benefits
• Financial benefits including equity and sign-on payments
• Comprehensive employee benefits package