Senior Marketing Manager, Amazon Fresh

$128,600 - $212,600/Yr

Amazon - Arlington, VA

Full-time - Senior

Arlington, VA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Marketing Manager for Amazon Fresh will lead strategic and tactical marketing initiatives aimed at enhancing customer value perception in physical grocery stores. This role involves collaboration with various teams to develop and implement effective pricing and promotional strategies, ensuring clear communication across all marketing channels. The position requires a proactive leader who thrives in a fast-paced environment and is comfortable navigating ambiguity while driving impactful projects.

Responsibilities

• Own the holistic visual and messaging strategy for value across the in-store channel
• Work with pricing & promotions teams to define and drive an effective customer communications plan across marketing channels
• Build the roadmap with product and tech teams to drive consistent, omnichannel execution of pricing and promotional strategies across all customer communication touchpoints
• Work with creative and customer insights teams to develop engaging promotional content, improving customer engagement and conversion metrics
• Remain analytical and a true cross-functional partner to influence pricing strategies leading to more compelling offers and regionally relevant tactical implementation
• Determine metrics for success and report on progress to goals up to the most senior leadership in the organization
• Understand the nuances of the in-store physical environment and customer segments to implement new concepts in a scalable and effective manner
• Travel to various locations to inform and implement new tactics and strategies

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience presenting metrics and progress to goal to senior leadership
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals

Nice-to-haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience creating and managing complex, cross-team project plans
• Experience working in brick and mortar retail is preferred

Benefits

• Medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package