LG Electronics - Englewood Cliffs, NJ
posted 4 days ago
About the position
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, 'Jeong-do Management,' embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. We are currently seeking a Senior Brand Marketing Manager (3 months Contract) to join our dynamic Marketing team! This is an on site in person role requiring you to be in the office Monday -Friday at our Englewood Cliffs NJ North American HQ office.
Responsibilities
- Plan, implement and manage the LG Customer Support SEO & on-site search strategy.
- Take ownership of the LG Customer Support on-site search engine product including its development, maintenance, and continuous improvement to serve relevant results to LG product owners.
- Perform analysis of current-state and future-state user journey flows and analytics to identify key LG Customer Support on-site search experience opportunities.
- Develop a clear product strategy and vision for the on-site search engine, aligning with company goals and objectives.
- Gather stakeholder requirements, gather feedback, and analyze user behavior to identify pain points to translate into requirements in the form of user stories.
- Collaborate with cross-functional teams in an Agile/Scrum environment including UX designers, operations, technical architects, developers, and data analysts to improve the search engine's functionality, performance, and relevance to optimize the customer experience.
- Develop on-page SEO audits and optimization including but not limited to URL, title tag, meta description, canonical tag, H-tags, alt text, social tags, meta keywords, meta robots tags, etc.
- Conduct regular technical SEO audits and providing recommendations to mitigate on-site technical SEO issues including but not limited to HTTP status codes, crawlability, indexing, site health, page load speed, internal and external linking, and Schema/structured data markup, etc.
- Monitor performance of the organic search channel for keyword rankings, traffic acquisition, conversion, and on-site behavior to identify positive and/or negative trends.
- Partner with the LG ownership experience team and key stakeholders to define and measure on-site search success. Monitor performance of on-site search experiences across LG Customer Support site section and identifying opportunities to improve search suggestion/result relevance and the overall customer experience.
- Identify opportunities to educate teams about the importance of SEO, search intent, and search relevance.
