Senior Marketing Manager, Digital Engagement and Marketing

$93,063 - $116,327/Yr

International City Management - ICMA, DC

Full-time - Senior

Remote - ICMA, DC

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

ICMA is seeking an ingenious Senior Marketing Manager, Digital Engagement and Marketing to lead and drive the strategic digital marketing vision for ICMA by analyzing campaigns and finding new insights that improve the efficiency and effectiveness of content marketing. The position manages complex integrated strategies across ICMA business teams and vendors to deliver on ICMA's marketing and communication business goals. The position directs the development of concepts into full-fledged digital activations, using a wide range of storytelling mediums to drive results. This position requires a resourceful self-starter with strong management and marketing skills. The ideal candidate is a seasoned marketer with a solid understanding of the marketing and communications discipline, and proven skills in the successful implementation of traditional marketing techniques as well as new media.

Responsibilities

• Lead a team to develop and implement digital marketing strategies and campaigns to raise awareness about ICMA, relevant local government issues, and highlights of ICMA programs, services, and members.
• Develop strategic recommendations that reflect both the knowledge of each business team's objectives as well as creative thinking to continuously drive the business; proactively share ideas and recommendations with marketing and outreach leadership and business team members.
• Position is delegated authority to hire for approved positions, supervise and develop staff, and develop, manage, and distribute funds allocated in the budget.
• Oversee the day-to-day operation of projects involving ICMA's website, social media properties, member communities and non-owned channels.
• Work closely with Outreach leadership to define team goals, objectives, projects, and budgets.
• Serve as staff liaison for digital strategies ad hoc teams.
• Identify opportunities for membership professional development and business development; research policy, and global programs to enhance resources, programs and product offerings.
• Craft channel promotional plans in collaboration with owned channel leads (email, social, web) & paid media.
• Keep current in digital technology, competitors, and general market trends to ensure the development of a digital strategy and roadmap that drives continuous innovation and improvement.
• Collaborate with agencies, vendor partners, and the internal marketing team to improve digital performance.
• Manage ad hoc requests and prioritize projects according to business needs, including developing business requirements for reports based on client needs and specifications.

Requirements

• Bachelor's degree in business administration, marketing, communications, public relations, or related discipline
• Eight (8) or more years of progressive experience in developing and overseeing marketing and/or digital marketing teams and strategies

Nice-to-haves

• Professional Certificate in Digital Marketing
• Skill in use of Adobe Creative Suite and Web development

Benefits

• Remote work environment
• A collegial working environment where teamwork and individual contributions are valued
• A competitive salary
• A comprehensive benefits package that includes employer sponsored health, dental, life, disability, and employee assistance benefits
• Paid time off to include vacation, sick leave, holidays, and floating days
• Generous retirement plan
• Opportunities for ongoing professional development