Senior Marketing Manager - Digital & Media

$95,000 - $120,000/Yr

The Henkel Group - Westlake, TX

Full-time - Mid Level

Westlake, TX

10,001+ employees

About the position

The Sr. Marketing Manager at Henkel will play a pivotal role in the Consumer Engagement team, focusing on integrating consumer and shopper insights into actionable marketing strategies. This position involves guiding the development of full-funnel marketing tactics, managing eCommerce strategies, and leading media activation efforts. The role requires collaboration with various stakeholders to optimize marketing performance and drive growth in the eCommerce sector.

Responsibilities

• Integrate consumer and shopper insights into actionable marketing strategies.
• Guide the Marketing Manager on strategy development for Retail and National Media.
• Support retail media activities by aligning with customer account teams on media investments.
• Develop overall growth goals and consumer-centric eCommerce strategies in collaboration with Key Account managers.
• Lead the integration of consumer insights into marketing strategy across brand activation and innovation.
• Map the consumer journey annually to inform brand activation planning.
• Distill shopper insights into actionable insights for marketing initiatives.
• Oversee the marketing technology stack and recommend annual tool evolution.
• Investigate AI opportunities across marketing functions and create recommendations for integration.

Requirements

• Bachelor's degree in marketing, business, or data analytics required; MBA preferred.
• 5-8 years of direct experience in a marketing manager role.
• Ability to manage and coach a team effectively.
• Strong executive presence and communication skills.
• Proficient in market analysis, advertising, brand communication, and brand activation.
• Experience in financial planning and budgeting.
• Knowledge of eCommerce, consumer insights, and shopper insights.

Benefits

• Competitive salary range of $95,000.00 - $120,000.00.
• Diverse and inclusive work environment.