Abbott Laboratories - Los Angeles, CA
posted about 2 months ago
The Senior Marketing Manager, Digital Solutions at Abbott is a pivotal role within the Medical Devices Division, located in Sylmar, CA. This position is designed for a highly skilled professional who will lead the development and launch of critical product lines within the Digital Solutions portfolio. The role requires a deep understanding of both the market and the products, as the Senior Marketing Manager will act as the product champion, responsible for the entire lifecycle of the products from conception to launch and beyond. This includes identifying global customer needs, conducting market research, and collaborating with cross-functional teams to ensure that the products meet the highest standards of quality and effectiveness. In this role, you will be expected to contribute to the strategic planning of the product lines, including competitive analysis and market positioning. You will monitor industry trends to identify opportunities for innovation and growth. The Senior Marketing Manager will also lead customer research initiatives, translating findings into actionable insights that inform product development and marketing strategies. This position requires a strong focus on customer engagement, as you will be responsible for building relationships with key opinion leaders (KOLs) and managing advisory boards to gather insights and feedback. Additionally, the Senior Marketing Manager will oversee the execution of product launch plans, ensuring that all marketing communications and educational materials are effectively developed and distributed. You will work closely with the commercial organizations to achieve sales targets and drive market development activities. This role is not only about managing products but also about mentoring and coaching team members to foster a productive and innovative marketing culture within Abbott. You will present to senior leadership and contribute to building a best-in-class marketing approach that aligns with Abbott's mission to improve patient outcomes.