Senior Marketing Manager, Email and Mobile, Scaled Marketing

$112,800 - $186,500/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

10,001+ employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Marketing Manager for Email and Mobile at Amazon Ads is responsible for developing and executing the strategy for two critical marketing channels. This role focuses on enhancing customer experiences, optimizing channel performance, and driving the usage of self-service advertising products. The manager will collaborate with various teams to ensure continuous improvement and innovation in email and mobile marketing, while also tracking key performance metrics to inform strategic decisions.

Responsibilities

• Own end-to-end channel strategy, governance, and overall excellence.
• Develop a comprehensive strategy for the email and mobile marketing channels that works back from the customer experience.
• Continually evolve this strategy to meet the changing needs of our customers and business.
• Establish guardrails, processes, and mechanisms to ensure high-quality, scalable channel operations and performance.
• Define, test, and scale best-in-class customer experiences across email and mobile channels.
• Design, test, and implement innovative customer experiences across email and mobile channels.
• Drive the launch of new features and solutions to enhance the customer experience in-channel.
• Partner with Product and Engineering teams to define roadmaps and improvements for the customer experience in-channel.
• Work closely with Analytics teams to create and optimize performance reporting and understand channel trends.
• Track and analyze critical performance metrics like reach, engagement, attributed actions, and customer sentiment.
• Use performance reporting to continually uncover key insights and identify customer opportunities.

Requirements

• 6+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience using data and metrics to drive improvements.
• Experience communicating results to senior leadership.
• Experience communicating results to stakeholders.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).

Nice-to-haves

• Experience in B2B, digital advertising, and ad-tech products/services.
• Experience with Marketo, or similar email platforms.

Benefits

• Full range of medical benefits
• Financial benefits including equity and sign-on payments
• Comprehensive employee benefits package