Senior Marketing Manager, Email and Mobile, Scaled Marketing

$112,800 - $186,500/Yr

Amazon - New York, NY

Full-time - Mid Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Amazon Ads is seeking a Senior Channel Manager to lead the strategy and governance for email and mobile marketing channels. This role focuses on driving the usage of self-service advertising products and enhancing customer experiences through data-driven insights. The successful candidate will be responsible for optimizing channel performance and collaborating with cross-functional teams to achieve business goals.

Responsibilities

• Own end-to-end channel strategy, governance, and overall excellence.
• Develop a comprehensive strategy for the email and mobile marketing channels that works back from the customer experience.
• Establish guardrails, processes, and mechanisms to ensure high-quality, scalable channel operations and performance.
• Design, test, and implement innovative customer experiences across email and mobile channels.
• Drive the launch of new features and solutions to enhance the customer experience in-channel.
• Partner with Product and Engineering teams to define roadmaps and improvements for the customer experience in-channel.
• Work closely with Analytics teams to create and optimize performance reporting and understand channel trends.
• Track and analyze critical performance metrics like reach, engagement, attributed actions, and customer sentiment.
• Use performance reporting to continually uncover key insights and identify customer opportunities.

Requirements

• 6+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience using data and metrics to drive improvements.
• Experience communicating results to senior leadership.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).

Nice-to-haves

• Experience in B2B, digital advertising, and ad-tech products/services.
• Experience with Marketo, or similar email platforms.

Benefits

• Medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package