Senior Marketing Manager - Emory Libraries and Michael C. Carlos Museum

Emory Healthcare - Atlanta, GA

Full-time - Mid Level

Remote - Atlanta, GA

Ambulatory Health Care Services

About the position

The Senior Marketing Manager of Emory Libraries and the Michael C. Carlos Museum is responsible for leading digital marketing strategies, managing marketing data insights, and overseeing project management to enhance the effectiveness of the MarComms unit. This role focuses on growing and activating internal and external audiences through data-driven marketing initiatives and efficient project workflows.

Responsibilities

• Leads the strategy, creative, production, and distribution of social media.
• Develops and executes strategies to grow digital audiences and engagement.
• Manages the production flows of video content for digital channels.
• Oversees vendors, freelancers, and partners in relation to digital marketing.
• Identifies and aggregates existing data sources for marketing insights.
• Develops a data repository for actionable insights.
• Connects data insights to workflows and project management tools.
• Generates quarterly and annual reports to identify trends and insights.
• Improves systems for tracking production efficiency of digital marketing media.
• Supports tracking deliverables and milestones related to exhibitions and events.
• Oversees vendors and partners in relation to exhibitions.

Requirements

• A bachelor's degree in marketing, communications, or business, or related field.
• Five years of experience in digital marketing, managing workflows and deliverables.
• Three to five years of experience developing and reporting marketing data insights (preferred).
• Familiarity with project management and visualization tools such as Teams, Monday.com, and Airtable.
• Digital media production skills and knowledge of audience growth best practices.
• Experience in cross-channel content strategy and audience engagement.
• Knowledge of data insights and data visualization/reporting processes.