Quest Diagnostics - Shawnee, KS
posted 2 months ago
The Senior Marketing Manager (ExamOne) plays a pivotal role in shaping the marketing strategy for Life Insurance customer marketing at Quest Diagnostics. This position is responsible for owning key initiatives as part of the ExamOne marketing annual operating plan, which includes the development of strategic marketing plans, tactical execution, partnership with stakeholders, and budget management. The role requires a deep understanding of the life insurance market and the ability to create compelling value propositions and messaging that resonate with customers and drive engagement. In this position, the Senior Marketing Manager will deliver and continually optimize market-ready value propositions and messaging for products serving Life Insurance customers and adjacent markets. This involves developing growth strategies based on analysis of past results, learning from marketing teams, and applying industry best practices. The promotional marketing efforts will encompass a variety of channels, including sales collateral, email marketing, conferences, webinars, social media, thought leadership content, and paid media promotions. Collaboration is key in this role, as the Senior Marketing Manager will work closely with internal and external creative teams to develop all required creative assets. The manager will also drive promotional marketing growth programs through execution in close collaboration with commercial and product partners, ensuring that annual revenue growth targets are met. Performance monitoring will be a critical aspect of the role, utilizing systems to assess the effectiveness of programs and make necessary improvements. Additionally, the manager may collaborate with external partners and customers to develop co-marketing assets and provide ongoing marketing reporting to business leaders. The role also involves providing relevant market, customer, and competitive insights to inform key initiatives and the business's annual operating plan. This includes conducting market research, analyzing internal data, and partnering with the Market Research & Analytics team for new research. The Senior Marketing Manager will collaborate with various internal marketing teams, including Digital Marketing, Agile Marketing, Creative Services, and Market Research and Analytics, to ensure a cohesive marketing strategy.