Senior Marketing Manager I, B2B Enterprise Product Marketing

About the position

We are looking for a self-starting, inspired Product Marketing Senior Manager who will be responsible for driving growth and adoption of our Retailer B2B offerings: Instacart Platform. This role will serve as the primary marketing point-of-contact, supporting the Product, Business Development, Customer Success, and Strategy teams with go-to-market plans that build fame for our offerings, build the sales pipeline, and ultimately drive adoption of our extensive enterprise product portfolio. The role will report directly to the Head of B2B Marketing and will have one direct report.

Responsibilities

• Develop & maintain a deep understanding of Instacart’s existing Retailer products and industry trends, to serve as the voice of our customers and report on competitive positioning and messaging gaps.
• Craft compelling positioning and messaging of our enterprise product offerings that translate into sales enablement and marketing materials.
• Own thought leadership campaigns to establish Instacart Platform as a trusted industry authority and develop insightful white papers, webinars, blogs, and more.
• Create unique go-to-market strategies that resonate with Retailer audiences and align with business objectives.
• Work cross-functionally to plan and execute awareness and lead-gen campaigns across all B2B channels, including, but not limited to: events, paid media, content, sales enablement, partnerships, PR, webinars.
• Ideate, manage, and optimize growth marketing programs in partnership with internal teams and external agencies.
• Serve as the key POC for everything marketing on the Retailer side of the business, working in lockstep with Business Development, Sales, and Product teams.
• Develop strong cross functional relationships with Product, Data, and customer-facing teams to gather and incorporate feedback into GTM plans.

Requirements

• 6-10 years experience in B2B Marketing at a SaaS or technology company.
• Management experience.
• Strong written & verbal communication with the ability to express complex topics clearly & easily.
• Proven ability to develop effective messaging and thought leadership strategies.
• Experience driving full-scale, multi-channel B2B campaigns that drive both awareness and lead generation.
• Ability to manage multiple projects simultaneously and prioritize responsibilities with strong project management skills.
• High proficiency with Google Slides & comfort with basic analytics.
• Strong business judgment and creative problem solving skills.
• Comfort working both independently and collaboratively.
• Ability to navigate & influence internal management-level stakeholders and cross-functional teams.
• An interest in working in a fast-growing, fast-paced environment and innovating amidst ambiguity.

Nice-to-haves

• Experience marketing to various company sizes from large enterprises to small/medium sized businesses.
• Experience marketing to a Retailer/Grocery audience.
• Experience working for a high-growth company or start-up.
• Technical proficiency.

Benefits

• Highly market-competitive compensation and benefits.
• Remote work flexibility.
• New hire equity grant eligibility.
• Annual refresh grants eligibility.