Flosports - Austin, TX
posted 4 days ago
Full-time - Mid Level
Austin, TX
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
About the position
The Senior Marketing Manager, Integrated Marketing Campaigns at FloSports is responsible for developing and executing comprehensive marketing strategies aimed at acquiring and engaging subscribers. This role involves collaboration with various internal teams to create effective go-to-market campaigns, leveraging insights from digital streaming trends and marketing analytics to optimize performance and enhance brand presence.
Responsibilities
- Own and drive key inputs to yearly, season-long, monthly, and ad hoc campaigns from strategy to briefing, planning, executing, and review.
- Steward the brand look, feel, and tone to ensure all marketing creative lives up to the highest quality of brand standards.
- Partner closely with growth, lifecycle, and product marketers to ensure proper messaging, timing and execution of marketing programs and campaigns across email, web, app, advertising, and other paid and organic channels.
- Partner closely with internal stakeholders to collaborate on and execute initiatives to drive acquisition and engagement of FloSports subscribers.
- Apply consumer insights to campaign approach to deliver impactful messaging & channel executions.
- Measure, analyze, and report event campaign performance and deliver weekly, monthly, and quarterly campaign performance briefs to marketing leadership.
- Report and provide insights into campaign performance and customer journey progress.
- Help expand the integrated marketing toolkit through the development of innovative campaign marketing tactics.
Requirements
- 7+ years in a digital marketing or brand/content marketing role, managing B2C digital marketing campaigns
- Experience leading B2C campaign strategy and execution, or brand strategy with internal partners
- Demonstrated experience with A/B testing in two or more marketing channels (Email, Push, Display, Partner, Social), including understanding of channel best practices
- Data-driven, with a passion for metrics
- Experience using advanced metrics to measure the success of a marketing campaign
- Strong program management and communication skills
- Creative with an eye for brand and design, and able to work effectively with creative teams
- Able to work in a fast-paced, tech environment with high autonomy
Benefits
- Flexibility at work - you can take control of your profession and personal schedule
- All-hands events hosted in beautiful Austin, Texas
- Annual equity awards for all top performers
- Competitive and comprehensive medical, dental and vision plans
- Company-paid short-term disability, long-term disability and life insurance
- Generous 401(K) company match vested immediately
- Progressive parental leave policies
- Flexible paid time off
- Hack-a-thons and a full calendar of team-building and social events
- Company donation to youth teams and leagues that our employees coach
- Stocked snack bar, catered lunch and breakfast tacos every week
