Senior Marketing Manager, Non-Personal Digital and Media Strategy

$141,000 - $212,000/Yr

AstraZeneca - Montgomry Vlg, MD

Full-time - Mid Level

Montgomry Vlg, MD

Chemical Manufacturing

About the position

The Senior Marketing Manager, Non-personal Digital & Media Strategy at AstraZeneca is a pivotal role within the Oncology Business Unit, responsible for leading the external relationship with the media agency and executing brand strategy. This position focuses on developing a compelling brand narrative that aligns with AstraZeneca's values and clinical programs, while also identifying and leveraging emerging digital technologies to enhance brand delivery and execution of promotional plans.

Responsibilities

• Develop a compelling brand value narrative that promotes AstraZeneca's values and clinical programs.
• Identify emerging digital technologies to innovate brand delivery.
• Facilitate the development and execution of the CALQUENCE promotional plan and programs.
• Lead partner agency relationships and manage workflow and related expense budgets.

Requirements

• 5 years of experience in the pharmaceutical and/or healthcare industry.
• Experience in managed markets, brand marketing, sales, pricing, market research/analytics, or strategic planning.
• Experience in Digital Marketing, Media Channel Marketing, and Personal Promotion Marketing.
• Ability to lead sophisticated projects and cross-functional teams.

Nice-to-haves

• MBA or Master's Degree.
• Experience in oncology, rare disease, or specialty care.
• HCP marketing experience.
• Understanding of the U.S. Oncology landscape.

Benefits

• 401(k) plan
• Paid vacation and holidays
• Paid leaves
• Health benefits including medical, prescription drug, dental, and vision coverage
• Short-term incentive bonus opportunity
• Eligibility for equity-based long-term incentive program