Dun & Bradstreet - Jacksonville, FL
posted 4 months ago
The Senior Marketing Manager, Paid Media at Dun & Bradstreet plays a pivotal role in the Customer Acquisition team, which is dedicated to driving growth through strategic marketing initiatives. This position is focused on the development and execution of paid media campaigns across various platforms, including display advertising, search engine marketing, and paid social media. The ideal candidate will be a creative thinker with a strong understanding of digital marketing, content creation, and user experience platforms. They will be responsible for collaborating with cross-functional teams to understand business needs and market dynamics, ensuring that marketing efforts are aligned with the overall growth strategy of the company. In this role, the Senior Marketing Manager will support the strategy development for enterprise-level paid media campaigns, working closely with the demand generation team to strategize and execute effective paid media and search programs. They will also be tasked with testing and experimenting with new digital channels and tactics to identify opportunities for growth and innovation. Monitoring and analyzing campaign performance will be crucial, as will supporting reporting efforts related to paid marketing performance. The role also involves managing invoicing, data processing, and creative projects, ensuring that all materials are packaged effectively for agency collaboration. The Senior Marketing Manager, Paid Media is expected to be an interactive media expert, helping to build the Dun & Bradstreet brand and engage prospects and customers throughout their lifecycle. This position requires a proactive approach to anticipating business needs and the ability to work both independently and collaboratively in a fast-paced environment.