Senior Marketing Manager - Personalization & Marketing Growth Lead

Intuit - New York, NY

Full-time - Mid Level

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

As the Senior Marketing Manager for Personalization & Marketing Growth Lead at Intuit, you will play a pivotal role in shaping the future of our CRM marketing strategy. This position is designed for a seasoned professional with over 7 years of experience in driving growth marketing and personalization initiatives, particularly leveraging advanced analytics and AI technologies. You will be responsible for spearheading the development of a multiyear CRM marketing growth strategy that utilizes AI to enhance customer engagement and drive business growth. Your role will involve identifying and building out new use cases using advanced analytics and AI, including regression models, generative AI, recommendation systems, and contextual bandits, as well as marketing technologies such as Customer Data Platforms (CDP) and journey orchestration tools. In this leadership position, you will own the end-to-end personalization and growth vision setting process, ensuring that our initiatives are aligned with technical feasibility and impact. You will lead a mission team comprising marketers, sales leads, and customer success managers to understand customer pain points along the journey and identify opportunities for leveraging analytical tools and personalization capabilities to enhance the omni-channel experience. Your collaboration with internal stakeholders across various departments, including marketing, product, AI, engineering, legal, finance, accounting, and operations, will be crucial in driving the success of our strategic initiatives. You will also be responsible for collaborating with performance management, analytics, and finance teams to conduct business case analyses and report on the performance of new capabilities and campaign results. This role requires excellent leadership skills, the ability to influence and develop strong partnerships at all levels, and a high level of intellectual curiosity and a growth mindset. You will be expected to communicate objectives, plans, and results clearly, focusing on key insights that drive outcomes with leadership. Your proficiency with project management software and data analysis tools will be essential in executing your responsibilities effectively.

Responsibilities

• Spearhead the development of a multiyear CRM marketing growth strategy using AI.
• Identify and build out new use cases using advanced analytics and AI.
• Own the end-to-end personalization and growth vision setting process.
• Drive a mission team to understand customer pain points and improve the omni-channel experience.
• Ensure the personalization roadmap aligns with technical feasibility and impact.
• Collaborate with internal advanced analytics and AI stakeholders to identify capability gaps.
• Serve as the marketing driver to define the roadmap for model improvements and data enhancements.
• Conduct business case analyses and report on performance of new capabilities and campaigns.
• Partner with execution teams to ensure use cases are delivered as expected.

Requirements

• 7+ years of experience in growth marketing and personalization initiatives.
• Breadth of knowledge across CRM marketing channels with depth in at least one.
• Experience developing business cases for acquisition, sales, and customer success channels.
• Demonstrated experience delivering AI in marketing and understanding model techniques.
• High intellectual curiosity and a growth mindset.
• Excellent verbal, written, and interpersonal communication skills.
• Strong leadership skills and ability to work in a matrix environment.
• Comfortable analyzing diverse data sets and simplifying insights.
• Proficiency with project management software and data analysis tools.

Nice-to-haves

• Experience in management consulting or strategy consulting.
• Hands-on experience with email marketing, push notifications, SMS, and in-product display ads.
• Fluency in understanding different types of AI/ML models and their applications.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options
• Professional development opportunities