Intuit - New York, NY
posted about 2 months ago
As the Senior Marketing Manager for Personalization & Marketing Growth Lead at Intuit, you will play a pivotal role in shaping the future of our CRM marketing strategy. This position is designed for a seasoned professional with over 7 years of experience in driving growth marketing and personalization initiatives, particularly leveraging advanced analytics and AI technologies. You will be responsible for spearheading the development of a multiyear CRM marketing growth strategy that utilizes AI to enhance customer engagement and drive business growth. Your role will involve identifying and building out new use cases using advanced analytics and AI, including regression models, generative AI, recommendation systems, and contextual bandits, as well as marketing technologies such as Customer Data Platforms (CDP) and journey orchestration tools. In this leadership position, you will own the end-to-end personalization and growth vision setting process, ensuring that our initiatives are aligned with technical feasibility and impact. You will lead a mission team comprising marketers, sales leads, and customer success managers to understand customer pain points along the journey and identify opportunities for leveraging analytical tools and personalization capabilities to enhance the omni-channel experience. Your collaboration with internal stakeholders across various departments, including marketing, product, AI, engineering, legal, finance, accounting, and operations, will be crucial in driving the success of our strategic initiatives. You will also be responsible for collaborating with performance management, analytics, and finance teams to conduct business case analyses and report on the performance of new capabilities and campaign results. This role requires excellent leadership skills, the ability to influence and develop strong partnerships at all levels, and a high level of intellectual curiosity and a growth mindset. You will be expected to communicate objectives, plans, and results clearly, focusing on key insights that drive outcomes with leadership. Your proficiency with project management software and data analysis tools will be essential in executing your responsibilities effectively.