Intuit - Mountain View, CA
posted about 2 months ago
Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. We do this by using technology to solve our customers' most important problems. We serve customers by finding more ways to put more money in their pockets, eliminating work and drudgery so they can focus on their lives and what matters to them, and ensuring that every financial decision that they make, they make it with confidence. As the Lead for Personalization on the Innovation Marketing team, you will be responsible for spearheading the development of our multiyear CRM marketing growth strategy using AI. This individual will be identifying and building out new use cases using advanced analytics & AI (e.g., regression/causal models, generative AI, recommendation systems, contextual bandits, experimentation/testing) and marketing technologies (e.g., CDP, journey orchestration, behavioral analytics) that prioritize driving efficiency and customer delight. You will lead highly visible efforts which lead up to Intuit's top strategic “big bets” and “corporate input goals”, while working with stakeholders across marketing, product, AI, engineering, legal, finance, accounting, and operations teams. You will own the end-to-end multiyear personalization and growth vision setting process to ultimately deliver (and continuously iterate upon each fiscal year) our priority initiatives, use cases (by channel, by product, by segment). Your role will involve driving a mission team of marketers, sales leads, and customer success managers to understand pain points along the customer journey, identifying how analytical tools and personalization capabilities could be leveraged to improve the omni-channel end-to-end experience. You will ensure mechanisms so that our personalization roadmap is matched against technical feasibility (crawl, walk, run approach) and impact we can achieve in year (high impact, highly feasible). Collaboration with internal advanced analytics and AI stakeholders will be crucial to understand how to connect our current capabilities and identify gaps. You will serve as the marketing driver to work with analytics/AI and define the roadmap of existing model improvements, new model development, and data enhancements needed to our infrastructure. Additionally, you will partner with performance management, analytics, and finance to conduct business case/opportunity sizing, as well as report out on performance of new capability/campaign results (e.g., revenue impact, ROI, retention, customer growth). Finally, you will collaborate with execution teams (strategic planning, AI, CRM analytics, MarTech, SalesTech, and Sales, operations, etc.) to ensure use cases are delivered as expected to support our intended growth and innovation goals.