Senior Marketing Manager, Solutions and Operations

$248,000 - $248,000/Yr

Expedia Group - Seattle, WA

Full-time - Senior

Seattle, WA

Administrative and Support Services

About the position

The Senior Marketing Manager, Solutions and Operations at Expedia Group is a pivotal role focused on aligning cross-functional teams to execute high-impact marketing solutions. This position requires an experienced marketing leader with over 10 years of expertise in CRM ecosystems and data-driven strategies. The role involves creating scalable playbooks, managing complex project timelines, and providing strategic insights to senior leadership, all while enhancing customer experiences and driving top-line growth.

Responsibilities

• Lead in cross-business and segment needs sharpening the strategy and uncovering the mechanics needed to execute loyalty programs, credit card initiatives, and brand transformations.
• Foster cross-functional partnerships with analytics, marketing, engineering, and business teams to align marketing efforts with business goals and enhance customer experience.
• Document project evolution and impact to timelines, managing and identifying issues and obstacles to complete the project.
• Create playbooks for new, repetitive initiatives allowing the team to scale quicker and reduce issues that impact travelers.
• Support designing solutions and initiatives that are aligned with business strategy to improve top-line revenue, including improving engagement in campaigns and discovering new ways to use data in content and audience.
• Effectively distill complex information into concise and impactful outputs, providing clarity in high-ambiguity situations with VP+ leaders.
• Identify business challenges and opportunities for improvement and solve for them using analysis to make strategic or tactical recommendations.
• Help build targeted insights to inform the design and development of new customer experiences, including the launch of loyalty programs and new product features.
• Execute tasks and/or provide data to support implementation of holistic solutions that forge linkages between structure, people, process, and technology.

Requirements

• 10+ years' experience working in digital marketing with a focus on CRM ecosystems (MarTech and data).
• Ability to work well in fast-paced, ambiguous environments and adapt quickly to changing priorities.
• Experience with structuring customer and business problems and solutions to address, determining tangible actions and driving forward the execution of initiatives to solve problems.
• General knowledge of CRM tools like SFMC or similar: audience selection and segmentation, template design, dynamic content, customer journeys, metrics and tracking.
• Basic understanding of data concepts like relational data, data types, variables, data transformation, ETL's, etc.
• Ability to conceptualize how data flows, where it comes from, and transforming it to be useful in marketing communications.
• Ability to communicate effectively with both technical and non-technical stakeholders.
• Proficiency with productivity software such as Excel, PowerPoint, Confluence, and Jira.
• Experience with data security (including PCI, PII data), as well as CCPA and GDPR privacy laws and regulations.
• Strong commercial acumen and the ability to simplify and communicate complex concepts concisely and clearly.

Nice-to-haves

• Experience in loyalty program management.
• Familiarity with Salesforce Data Cloud for campaign support and optimization.
• Previous success building strong partnerships and relationships with clients/stakeholders across various roles and levels.

Benefits

• Exciting travel perks
• Generous time-off
• Parental leave
• Global hybrid work setup
• Career development resources