Senior Marketing Manager

Waldorf Astoria Park City - Park City, UT

Full-time - Mid Level

Park City, UT

101-250 employees

About the position

The Senior Marketing Manager at Waldorf Astoria Park City is responsible for planning and executing comprehensive marketing strategies to enhance brand positioning and drive revenue growth. This role involves collaboration with various departments to create exceptional guest experiences and optimize marketing performance through data-driven decisions. The position requires a strategic mindset and a passion for hospitality, aiming to elevate the hotel's market presence and guest engagement.

Responsibilities

• Establish the hotel positioning and content/messaging strategy based on business and customer mix.
• Collaborate with operations to market curated on-property experiences and activations.
• Provide marketing support to sales leaders for all sales-impacted market segments.
• Conduct market-level research, including SWOT analysis and competitive studies.
• Manage the strategic direction and execution of marketing-specific assets and digital content.
• Create and execute digital media strategies, including email campaigns.
• Support the development and execution of PR and social media strategies.
• Manage agency relationships and ensure alignment with strategic goals.
• Utilize reporting and data to optimize marketing performance.
• Manage local partnerships for activation and sponsorship opportunities.
• Prepare and present marketing activity and performance results at strategic meetings.

Requirements

• Proven experience in marketing management within the hospitality industry.
• Strong understanding of brand positioning and marketing strategies.
• Experience in digital marketing and social media management.
• Ability to conduct market research and analyze data for strategic decisions.
• Excellent communication and collaboration skills with various stakeholders.

Nice-to-haves

• Experience with B2B marketing and catering support.
• Familiarity with influencer and media relations.
• Knowledge of hospitality industry trends and customer preferences.

Benefits

• Access to pay through DailyPay
• Medical Insurance Coverage for employees and their families
• Mental Health Resources
• Best-in-Class Paid Time Off (PTO)
• Go Hilton travel discount program
• Supportive parental leave
• Matching 401(k)
• Employee stock purchase program (ESPP) at a 15% discount
• Debt-free education access for various educational credentials
• Career growth and development opportunities
• Team Member Resource Groups
• Recognition and rewards programs