Senior Marketing Manager

$114,000 - $212,000/Yr

Verizon Communications - Basking Ridge, NJ

Full-time - Mid Level

Remote - Basking Ridge, NJ

Telecommunications

About the position

The Senior Marketing Manager at Verizon is responsible for the planning, development, and execution of marketing communications for the company's Mobile Loyalty programs. This role focuses on creating targeted marketing strategies to retain the Wireless customer base, driving plan adoption and revenue through effective marketing communications. The position requires collaboration with various stakeholders to develop tactical marketing plans and involves presenting strategies and results to senior leadership.

Responsibilities

• Developing end-to-end promotional campaigns including ideation, communications strategies, execution strategy, customer journey mapping, and campaign analysis.
• Demonstrating ability to develop strategic creative briefs and evaluate creative ideas and concepts.
• Managing critical advertising agency partners, including briefing, budget, timelines, and execution.
• Implementation/execution of complete digital and traditional marketing plans providing ownership of CRM multi-channel communications to existing Verizon customers.
• Developing test strategies, measuring and monitoring performance, and making strategic recommendations to improve creative and program performance.
• Completing administration of workflow (JIRA) tickets to support the development of creative with internal teams for customer communications programs.
• Presenting recommendations for strategy and creative improvements to senior leadership and peer groups.

Requirements

• Six or more years of relevant experience in marketing or related fields.
• Bachelor's degree or four or more years of experience in a relevant field.
• Experience in agency and/or client-side marketing and/or CRM - Customer Lifecycle experience.
• Ability to manage cross-functional teams across all levels of the organization.
• Experience balancing multiple priorities to meet deadlines in a dynamic environment.
• Proficiency with MS Office Suite (Excel, PowerPoint) and Google Suite.

Nice-to-haves

• A degree in Marketing, Market Research, or an MBA.
• Experience working with internal or external marketing or advertising agencies.
• Confident verbal communication skills.
• Strong organizational and project management skills.
• Experience with campaign automation tools such as JIRA, Adobe Campaign, HTML.
• Digital experience of trends and key business drivers.

Benefits

• Health and wellness benefits
• Short term incentives
• 401(k) Savings Plan
• Stock incentive programs
• Paid time off
• Parental leave
• Adoption assistance
• Tuition assistance