Senior Marketing Manager

$146,200 - $228,300/Yr

Perkins Coie - Washington, DC

Full-time - Senior

Washington, DC

Professional, Scientific, and Technical Services

About the position

The Senior Marketing Manager at Perkins Coie is responsible for developing and implementing marketing and business development strategies for the Energy & Natural Resources Sector. This role focuses on increasing visibility and coordinating business opportunities among lawyers in assigned groups. The position also involves managing and mentoring marketing staff, collaborating with other marketing managers, and engaging with clients to identify growth opportunities.

Responsibilities

• Build and sustain 'trusted marketing adviser' relationships with chairs and key stakeholders.
• Manage overall operations of industry groups.
• Develop an in-depth understanding of assigned groups.
• Monitor industry news to flag client/target and/or notable industry developments.
• Actively engage with clients and prospects, identifying opportunities for growth.
• Attend business development meetings with partners and potential clients.
• Build relationships with external organizations relevant to the industry.
• Work with chairs to develop marketing and business development plans.
• Collaborate with the broader marketing team to execute on identified initiatives.
• Monitor and report progress on the plans against defined metrics.
• Track industry clients/prospects in Salesforce software application.
• Conduct complex research and analysis to drive strategic change for assigned groups and new concepts for business opportunities.
• Coordinate and manage response strategy for rankings and submissions, including Chambers, Legal 500, and Law360.
• Provide strategic guidance on proposal approach and marketing materials.
• Work with the Proposal team on larger proposals and RFPs.
• Evaluate, plan, organize, manage and host relevant events.
• Oversee all aspects of events including concept, budget and agenda development, creating targeting lists, drafting invitation language, sending and tracking invitations and RSVPs, as well as measuring ROI and client feedback.
• Manage external and internal communications, including client updates, blogs, campaigns and newsletters.
• Work with the PR team for earned media opportunities.
• Provide service support to client leads of key clients; focus on expanding existing client relationships to increase revenue.
• Work with cross-functional teams to ensure specific client service goals are defined, tracked and reported for each strategic account.
• Manage budgets related to marketing expenses.
• Develop analytics to review and support marketing/BD expenditure and investment.
• Manage and mentor marketing staff, as assigned, and oversee personnel issues, workload and hiring of new staff.
• Contribute to those individuals' professional growth by encouraging participation in targeted development opportunities.
• Serve as a role model, setting professional standards, for both the department and junior staff members.
• Lead department-wide initiatives to improve the overall marketing function.

Requirements

• Bachelor's degree or equivalent required.
• A minimum of 10 years of applicable experience.
• Advanced degree (MBA, JD or other relevant graduate degree) highly desirable.
• Experience in legal or professional services, and/or experience in the Energy & Natural Resources sector highly preferred.

Nice-to-haves

• Detail-oriented with excellent customer service skills.
• Ability to prioritize and manage multiple complex operations or projects at one time.
• Excellent written and oral communication skills.
• Strong abilities in Microsoft Office applications.
• Ability to manage large- and small-scale events.
• Ability to work with all levels of personnel and diplomatically interact with difficult personalities.
• General understanding of the law profession business model.

Benefits

• Health insurance
• Tuition reimbursement
• Paid sabbaticals
• Annual discretionary bonus
• 401(k) plan
• Medical, dental, and vision insurance
• Accrued paid time off plan starting at 20 days annually
• Personal medical and parental leave
• Up to 10 paid holidays
• Family care benefits