Senior Marketing Manager

$75,000 - $90,000/Yr

Most Loved Workplaces® - Palm Beach Gardens, FL

Full-time - Mid Level

Remote - Palm Beach Gardens, FL

About the position

The B2B Marketing Manager will play a crucial role in shaping and executing the marketing strategy for certification packages at Most Loved Workplace®. This position focuses on generating leads, supporting sales efforts, and driving company growth through integrated marketing campaigns. The ideal candidate will thrive in a fast-paced environment and be ready to take ownership of their work, motivating remote teams to achieve goals efficiently.

Responsibilities

• Develop and execute multi-channel inbound demand generation strategies through content, SEO, social media, and paid marketing tactics.
• Oversee the content calendar and collaborate with writers, web developers, and the product team to create impactful product marketing materials.
• Drive customer loyalty and engagement through webinars, newsletters, case studies, success stories, and surveys.
• Partner with sales to develop sales enablement content, manage drip campaigns, execute account-based marketing, and conduct market analyses.
• Design and execute strategies to boost brand awareness and generate leads through targeted field marketing efforts.
• Lead remote teams using agile or EOS methodologies, ensuring timely project completion and high-quality results.
• Monitor campaign performance on a daily, weekly, and monthly basis, optimizing for ROI, lead generation, and customer engagement.

Requirements

• 3-5 years of experience in B2B marketing, ideally within certification organizations, HR services, or consultative services.
• Proficient with HubSpot and other marketing automation platforms, skilled in SEO, SEM, ABM, and marketing analytics.
• Proven track record in leading remote teams and driving projects with urgency.
• Experience with agile or EOS methodologies and using project management tools to maintain focus and efficiency.
• Bachelor's degree in Marketing, Communications, or a related field.

Nice-to-haves

• Experience in SaaS, HR tech, branding, or workplace culture is a plus.
• HubSpot Certification is highly preferred.
• Project Management certifications are a plus.

Benefits

• Competitive salary commensurate with experience ($75,000-$90,000)
• Medical, Dental, and Vision insurance
• 401(k) with company match
• Flexible spending account (FSA)
• Life insurance
• Additional perks and discounts