About the position
VVater is seeking an innovative and results-driven Senior Marketing Manager to lead and oversee all facets of our marketing operations. This role requires a visionary leader who can strategize, execute, and drive marketing initiatives that align with our brand goals and business objectives, while managing multidisciplinary teams across various marketing functions.
Responsibilities
- Lead, manage, and inspire multidisciplinary marketing teams, including Graphic Design, Web Development, Creative, Multimedia, VFX, Events, and Social Media, to deliver cohesive and impactful marketing campaigns.
- Develop and implement comprehensive marketing strategies that align with the company's objectives, enhance brand awareness, and drive customer engagement and growth.
- Oversee the planning, execution, and evaluation of marketing campaigns, ensuring all projects are delivered on time, within scope, and within budget.
- Collaborate with cross-functional teams, including Sales, Product Development, and Executive Leadership, to align marketing efforts with business goals and market demands.
- Utilize data-driven insights to optimize marketing strategies, improve campaign performance, and increase ROI across all marketing channels.
- Manage the creative process from concept to completion, ensuring that all marketing materials are consistent with the brand's voice, style, and messaging.
- Oversee the production of high-quality visual content, including graphics, videos, and VFX, to support marketing campaigns and brand initiatives.
- Plan and manage events, from small-scale launches to large corporate events, ensuring they are executed flawlessly and deliver measurable results.
- Develop and maintain a strong online presence through effective social media strategies, ensuring brand consistency and engagement across all platforms.
- Implement and oversee project management processes to ensure efficient workflow, clear communication, and accountability within the marketing team.
- Stay updated on the latest marketing trends, tools, and technologies, and integrate them into the marketing strategy to keep the company ahead of the competition.
- Provide leadership, mentorship, and professional development opportunities to team members, fostering a collaborative and innovative work environment.
- Prepare and present regular reports to senior leadership, detailing the performance of marketing initiatives, key metrics, and recommendations for future strategies.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A master's degree or relevant certifications in marketing or project management is preferred.
- Proven experience as a Senior Marketing Manager or similar role, with a track record of leading and managing diverse marketing teams and delivering successful campaigns.
- Extensive experience in overseeing all aspects of marketing, including creative development, multimedia production, VFX, event planning, and social media management.
- Strong project management skills, with experience in managing complex, multi-channel marketing campaigns from inception to completion.
- Exceptional creative skills, with the ability to translate business goals into compelling marketing strategies and visuals.
- Proficiency in marketing software and tools, including project management platforms, analytics tools, and creative software (e.g., Adobe Creative Suite).
- Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
- Strong analytical skills, with the ability to interpret data and make informed decisions to optimize marketing strategies.
- High level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
- Ability to lead and inspire teams, fostering a culture of creativity, innovation, and excellence.
