Workrise - Austin, TX
posted about 1 month ago
Workrise is hiring a Marketing Operations Manager who will be responsible for designing, building, executing, analyzing, tracking, and continuously improving marketing campaigns and driving operational excellence within the marketing team. Our ideal candidate for this role will be someone who is analytical, flexible, and great at program management. This person will be proactive and curious, and will have expert problem-solving and experimentation skills. This role will be exempt and will report to the Sr. Director, Marketing. This role has the unique opportunity to define how we build and optimize our systems and processes in order to create the foundation for future growth at Workrise. The Marketing Operations Manager will own the strategy for the marketing technology stack to ensure that we are using our technology effectively and that it is driving business value. This includes technology governance, training, and adoption, as well as identifying and building the most optimal workflows between marketing tech, sales tech, and product tech. The role requires continuous improvement of workflows and managing the automation systems that support marketing campaigns. The manager will ensure the ability to track marketing effectiveness and performance metrics, build and execute campaigns in partnership with the demand generation, brand, and product marketing teams, and support campaign planning to ensure that workflows work within the tech stack and that it is set up to collect key performance metrics. Additionally, the Marketing Operations Manager will design lead scoring and attribution methodologies, program manage the construction and launch of campaigns, facilitate accurate and actionable marketing data and reporting, and own weekly analysis of all active campaigns. The role also involves leading the measurement of post-campaign readouts and analysis, executing all email marketing, overseeing the email calendar, and managing the strategy for AB testing. The manager will ensure the quality of emails sent to prospects and customers, track and analyze email performance KPIs, and manage the marketing database to maintain its cleanliness and compliance. This position is crucial for supporting the marketing team optimization and project managing the quarterly and annual strategic planning exercises.