Senior Marketing Operations Manager

$143,000 - $158,000/Yr

Upside Agency - New York, NY

Full-time - Senior

New York, NY

251-500 employees

Performing Arts, Spectator Sports, and Related Industries

About the position

The Senior Marketing Operations Manager at Upside will oversee email marketing campaigns, focusing on maximizing engagement and conversion rates. This role involves conducting A/B testing, analyzing data for decision-making, and managing B2B marketing operations to support growth and efficiency. The manager will collaborate with the analytics team to enhance lead lifecycle management and campaign success measurement, while also refining marketing processes and overseeing budget management.

Responsibilities

• Oversee email marketing campaigns to maximize engagement and conversion rates.
• Conduct A/B testing to improve marketing strategies.
• Analyze data to inform decision-making and enhance overall performance.
• Manage and refine B2B marketing operations to support growth and efficiency.
• Collaborate with the analytics team to manage the lead lifecycle and improve funnel tracking.
• Measure the success of campaigns in collaboration with the Analytics team.
• Work with marketing partners on program conceptualization, execution, and success measurement.
• Uncover opportunities to increase conversion across the lead generation and sales funnel.
• Establish and improve scalable marketing processes for campaign and lead generation management.
• Contribute to the ongoing improvement of processes and MarTech stack.
• Oversee lifecycle marketing strategy and execution.
• Manage budget to ensure healthy ROI.

Requirements

• 8+ years of experience in marketing operations, focusing on technology companies.
• Experience building and implementing marketing and go-to-market strategies for B2B SaaS technology companies.
• Knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Proficiency in data analysis tools (e.g., Google Analytics, Google Search Console).
• Proficiency in web and A/B testing tools (e.g., A/B Tasty, VWO).

Benefits

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs)
• 401(k) program
• Family planning programs + generous paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO + 10 federal holidays + annual week-long Winter Break
• Flexible work environment + support for home office setup
• Lunch and parking reimbursement for in-office employees
• Employee Resource Groups
• Learning and Development opportunities
• Transparent culture