Senior Marketing Operations Manager

Trimble - Minnetonka, MN

Full-time - Mid Level

Minnetonka, MN

Professional, Scientific, and Technical Services

About the position

Trimble Transportation is seeking a dynamic Senior Marketing Operations Manager to join our marketing team, either based in Minneapolis, MN or working remotely within the US. This senior-level position is pivotal in architecting the future of marketing operations while optimizing the performance of our existing marketing technology. As a critical member of Trimble's Transportation Marketing team, you will report directly to the Director of Revenue Marketing. Your primary responsibility will be to ensure that Trimble Transportation operates an efficient, data-driven, and process-oriented marketing operations function. In this role, you will oversee the day-to-day management of our marketing tech stack and database, own the strategy and execution of our marketing automation platform, Marketo, and deliver comprehensive marketing performance reporting and analysis. You will collaborate closely with marketing team members, sales operations, and key functional heads to drive initiatives that align with our overall demand generation and revenue goals. While standard assets and campaigns will be delegated to marketing managers and campaign operations, you will be responsible for building or closely monitoring complex MAP infrastructure and advanced campaign programmatic functions. The ideal candidate will be self-motivated, always seeking ways to elevate operational excellence, and a strong team player who takes pride in the quality, precision, and measurable results of their work. You will be expected to oversee Marketo as a subject matter expert, establish architecture governance for efficient and scalable marketing programs, and manage lead-lifecycle data from capture to sales routing. Additionally, you will implement and optimize lead/account scoring and nurturing processes, develop and maintain audience and contact lists, and ensure compliance with email marketing standards. Your contributions will also include defining performance metrics for transparent monitoring and continuous improvement, while remaining current on Marketo and Martech best practices.

Responsibilities

• Oversee Marketo as a subject matter expert and establish architecture governance for efficient, scalable, and best-in-class marketing programs and campaigns.
• Own lead-lifecycle data from capture to sales routing, ensuring campaign attribution touches and lead stages are tracked and align with our lead management framework.
• Implement and optimize lead/account scoring and nurturing to ensure the highest quality leads and accounts are prioritized appropriately for qualification.
• Develop and maintain audience lists and contact lists ensuring data hygiene, and empowering customer and prospect communication.
• Develop and implement marketing automation processes and best practices and assist with the integration and onboarding of new technology.
• Manage, troubleshoot, and QA full lifecycle of complex cross-functional programs and campaigns with considerable impact across multiple organizations.
• Optimize email deliverability and ensure emails are compliant following industry policies, CAN-SPAM regulations, and best practices to adhere to email marketing and deliverability standards.
• Manage and track policies and processes related to Data Protection to ensure operational compliance with global regulations.
• Contribute to defining performance metrics to support transparent monitoring, continuous improvement, and stakeholder reporting.
• Remain current on Marketo and Martech best practices and tools that drive higher performance and optimization, including continuing education, user groups, and conference attendance.

Requirements

• Experience in a B2B and/or SaaS company environment recommended.
• Bachelor's degree in marketing, technical discipline, business, information science, data science, or applicable experience.
• Minimum 5 years of experience in a Marketing Automation Operations or related technology role.
• Proven ability to influence internal/external stakeholders without authority to adopt new processes/initiatives.
• Innovative, motivated, organized team player.
• Great communication and collaboration skills.
• People management experience is a plus.
• Advanced proficiency with Marketo; Marketo Certification (MCE) required.
• Experience with legacy MAP systems and transitions including Hubspot, Oracle, and Pardot (certifications recommended).
• HTML knowledge and ability to troubleshoot basic HTML errors with a focus on email and landing pages.
• Advanced knowledge of email deliverability and email best practices.
• Ability to work with campaign managers and sales to identify, troubleshoot and remediate any marketing automation issues.
• Strong project management skills and ability to work on many projects simultaneously.
• Experience with various marketing technology platforms (ie. Drift, Digesto, Uberflip, Zoom, Workato) and their connection to systems owned by marketing (Marketo) and other business units (ie. Salesforce.com, DOMO).

Benefits

• Comprehensive core benefits including Medical, Dental, Vision, Life, Disability, Time off plans, and retirement plans.
• Tax savings plans for health, dependent care, and commuter expenses.
• Paid Parental Leave.
• Employee Stock Purchase Plan.