Senior Marketing Operations Manager

SpyCloud - Austin, TX

Full-time - Senior

Austin, TX

Publishing Industries

About the position

We are seeking a seasoned Senior Marketing Operations Manager to join our dynamic marketing team. The ideal candidate will be responsible for optimizing and scaling our marketing operations to drive efficiency and support our growth objectives. You will play a pivotal role in managing and enhancing our marketing technology stack, including Salesforce, Marketo, and Outreach, and more.

Responsibilities

• Oversee the marketing technology stack to ensure seamless integration and optimization of tools such as Salesforce, Marketo, and Outreach.
• Implement and manage databases, ensuring data accuracy and completeness.
• Utilize analytics to provide actionable insights into marketing campaign performance and customer behavior.
• Design and execute marketing campaigns including but not limited to email programs, email nurture management, webinar programs, inbound form processing, etc.
• Develop and refine workflows for automation, improving efficiency and scalability of marketing efforts.
• Enhance lead management processes including lead scoring, routing, and nurturing to improve sales alignment and conversion rates.
• Manage and iterate upon existing SDR processes, automations, and Sequences within Outreach.
• Ensure all marketing operations comply with industry standards and legal regulations.
• Stay updated on best practices and emerging trends in marketing technology.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing operations, particularly in a technology-driven environment.
• Proficient in using marketing automation and CRM tools such as Salesforce, Marketo, and Outreach.
• Strong analytical skills with a proven ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects simultaneously while maintaining strict attention to detail.