Senior Marketing Operations Specialist

$95,000 - $105,000/Yr

Companycam

Full-time - Mid Level

Publishing Industries

About the position

The Senior Marketing Operations Specialist at CompanyCam is responsible for establishing and optimizing the marketing technology stack to enhance the company's go-to-market operations. This role involves collaboration with various teams to develop campaigns that drive lead generation and customer engagement, ensuring seamless integration between marketing and sales technologies. The position requires a blend of operational expertise and marketing knowledge, focusing on data analysis, user training, and technology optimization to improve marketing ROI.

Responsibilities

• Assist with operationalizing go-to-market strategy across teams to help achieve goals.
• Be responsible for training and user adoption of our marketing technology stack.
• Work closely with the marketing team to develop and optimize campaigns that drive new lead gen and customer engagement.
• Operationalize A|B tests and monitor and report on the effectiveness with short and long-term goals.
• Analyze website traffic and campaign data to identify trends and opportunities for improvement.
• Monitor marketing lead flow and ensure accurate data tracking.
• Collaborate with sales, success, support, product, and marketing teams to align marketing efforts with revenue goals.
• Provide insights and recommendations to improve marketing ROI by initiative.
• Create and maintain reports on marketing KPIs.
• Optimize technology investments and stay up-to-date with changes in the marketing technology space(s), and make recommendations for adoption.

Requirements

• At least 2 years of experience in marketing operations or marketing technology, actively administering Pardot, ideally as a primary or secondary administrator.
• Technical savvy and a strong desire to learn the platform quickly.
• Ability to work in a fast-paced, changing environment with a growth mindset.
• Strong sense of responsibility and ownership in tasks.

Nice-to-haves

• Pardot certification(s).
• Experience working with data teams.
• Experience with a wide variety of technologies.
• Reside permanently and currently in Lincoln, NE or the surrounding metro area.

Benefits

• Competitive salary range of $95,000-$105,000 based on experience.
• Remote work flexibility.
• A fun and fast-paced work environment with a focus on core values.