Senior Marketing Specialist, Americas Public Sector Sales

Gartner - Irving, TX

Full-time - Mid Level

Hybrid - Irving, TX

10,001+ employees

Professional, Scientific, and Technical Services

About the position

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's mission critical priorities. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve and designing the most effective programs to profitability meet those needs. This team accelerates sales activity by attracting, engaging, and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey. The Sr. Specialist, Marketing will be a key contributor to the ongoing growth and success of Gartner by supporting the execution of demand generation campaigns, sales enablement, and pipeline progression for the Global Technology Sales (GTS) aligned to the Americas Public Sector region and various customer roles targeted by Sales.

Responsibilities

• Partner directly with Sales to support program and strategy alignment
• Service Sales requests from marketing
• Create regional demand and lead generation campaigns designed to target specific customer personas and drive quality leads to Sales to build pipeline
• Develop and execute Sales enablement programs to progress pipeline
• Assist with the development and execution of global role-based campaigns
• Support the execution of strategies and campaigns, including but not limited to, writing content and messaging for campaign briefs, paid search ads, sales enablement, landing pages, nurture emails, newsletters, and social media
• Collaborate with Centers of Excellence, Program Managers, Sales, and other cross-functional partners to coordinate the execution and delivery of integrated marketing programs
• Report on lead activity to support pipeline progression and campaign reporting and analysis
• Project manage and track campaign performance; proactively provide recommendations for campaign optimization and report on success metrics using analytics and Power BI tools

Requirements

• Bachelor's degree required (Marketing or Communications preferred)
• 2-4 years' experience working within Marketing or Digital Marketing; prefer large or global technology company experience
• Prior experience supporting Public Sector (Federal, State and Local, and Education) in a marketing role
• Proven experience supporting the development of successful integrated marketing or demand generation programs
• Self-motivated with excellent project management, communication, analytical and interpersonal skills
• Ability to conceptualize and build integrated cross-functional lead generation campaigns, and present work confidently to leaders
• Ability to be flexible and work effectively in a collaborative fast-paced, fast-changing virtual-first environment
• Curiosity and confidence to ask questions when uncertain or unclear on how to proceed or to assert innovative ideas
• Proficient with MS Office (Excel and PowerPoint), Google Analytics, Adobe Experience Manager, Eloqua, or other similar applications
• Samples of writing: email, collateral, landing pages, etc.

Benefits

• Competitive salary
• Generous paid time off policy
• Charity match program
• Medical, Dental & Vision Plans
• Parental Leave
• Employee Assistance Program (EAP)
• 401K matching
• Professional development and unlimited growth opportunities