Senior Marketing Specialist- Community Banking

Frost Bank - San Antonio, TX

Full-time - Mid Level

San Antonio, TX

11-50 employees

Credit Intermediation and Related Activities

About the position

The Senior Marketing Specialist position at Frost is designed for individuals who are passionate about bringing ideas to life and thrive in a collaborative environment. This role is not just about executing marketing tasks; it is about being a visionary who can inspire and lead various marketing campaigns. As part of Frost's legacy of over 150 years in providing exceptional banking services, the Senior Marketing Specialist will play a crucial role in the day-to-day marketing responsibilities, ensuring that the company meets its goals while fostering a culture of integrity and excellence. In this position, you will collaborate with both in-house staff and agency partners to develop effective marketing strategies and materials for various campaigns. Your innovative personality and critical thinking skills will be essential in implementing marketing strategies that keep Frost competitive in the banking sector. You will be responsible for planning and managing events, recommending advertising strategies, and identifying new opportunities for marketing enhancements. The role requires a proactive approach, always aiming for all-win outcomes through integrity, caring, and excellence. Frost is committed to creating an environment that reflects its values and encourages team members to thrive both personally and professionally. This position offers the freedom to design, create, and deliver impactful marketing campaigns that resonate with the community and enhance the customer experience.

Responsibilities

• Recommend and implement different strategies to achieve branch goals for Community Banking based upon market segment.
• Collaborate with cross-functional teams to ensure that the Community Banking teams are implementing Community Banking strategy and using the tools available to them.
• Responsible for planning and managing events to include outside partners when appropriate of varying sizes and purposes by overseeing all tasks throughout the event planning process.
• Recommend and assist in the implementation of advertising strategies.
• Identify opportunities for new tactics or enhancements to existing programs.
• Always take action using Integrity, Caring, and Excellence to achieve all-win outcomes.

Requirements

• Bachelor's degree, preferably in Marketing or Finance.
• 2+ years bank and/or marketing experience.
• Demonstrated ability to develop effective and innovative marketing strategies to drive improvements to business performance and customer experience.
• Excellent written and verbal communication skills.
• Proficient in Microsoft applications.

Benefits

• Medical, dental, vision, long-term, and life insurance
• 401(k) matching
• Generous holiday and paid time off schedule
• Tuition reimbursement
• Extensive health and wellness programs, including our Employee Assistance Program
• Referral bonus program
• + more!