Senior Marketing Specialist, Email Marketing Automation

Frontier Communications - Nashville, TN

Full-time - Mid Level

Nashville, TN

Telecommunications

About the position

The Senior Marketing Specialist for Email Marketing Automation at Frontier is responsible for creating and executing marketing campaigns aimed at enhancing the digital engagement experience for residential customers. This role requires a tech-savvy, analytical, and creative individual who can work cross-functionally to optimize customer-centric online experiences across various channels, including email, SMS, and social media. The position is remote, allowing for collaboration with peers across the contiguous United States.

Responsibilities

• Define, implement, analyze, and optimize email marketing campaigns for Consumer customers across multiple channels.
• Create, test, execute, and grow email programs and workflows that support greater utilization of online support and account management self-service tools.
• Increase product usage and drive meaningful improvements in customer loyalty through effective marketing strategies.
• Support the launch and scale of lead generation and nurture marketing programs customized for the Consumer customer.
• Ensure all campaigns exceed industry standards in terms of deliverability, readability, conversion-focused design, and internal brand standards.
• Continuously stay updated on changing best practices in email design and optimization.
• Generate and analyze A/B and multi-variant testing strategies to optimize emails for open rates, click-through rates (CTR), engagement, and conversion.
• Analyze campaign metrics, derive insights, and recommend actions to improve performance for meaningful business outcomes.
• Regularly audit programs to ensure they meet and/or exceed the needs of internal stakeholders.

Requirements

• 3-5 years work experience in marketing or related field.
• Bachelor's degree in marketing, Business, or Communications.
• Ability to evaluate data and measure success for marketing strategies.
• Proficiency with marketing automation technology and digital analytics tools.
• Strong interest in the Consumer vertical and online support needs.
• Dedication to staying updated on trends and best practices in acquisition and retention strategies.
• Results-oriented attitude and high motivation.
• Effective communication skills, both verbal and written.
• Keen attention to detail and strong relationship-building qualities.
• Advanced working knowledge of MS Word, Excel, and PowerPoint; basic knowledge of CSS/HTML is a plus.

Nice-to-haves

• Experience with Salesforce Marketing Cloud and Data Cloud.
• Familiarity with A/B testing and campaign optimization techniques.

Benefits

• Salary Range: $92,000 to $176,000
• 20 PTO (Paid Time Off) days + 10 paid holidays per year
• Day one medical, dental, vision, and prescription drug plan
• 401k match of 50% on 6% of eligible compensation
• Tuition Assistance Program
• Personal & Work Life Balance Resources & Wellness Support Assistance
• Employee Resource Groups
• Same-sex spouse and domestic partner benefits coverage
• 10 weeks of paid parental leave, & a phased return to work program for new parents
• Up to $10k in adoption program assistance
• 3 weeks of paid caregiver leave