Senior Marketing Specialist

$53,000 - $80,300/Yr

Sodexo - Greensboro, NC

Full-time - Mid Level

Greensboro, NC

Food Services and Drinking Places

About the position

Sodexo is seeking a Senior Marketing Specialist for North Carolina A&T State University located in Greensboro, North Carolina. This position is pivotal in developing strategic business plans and driving marketing initiatives for the largest HBCU in the nation, which boasts an enrollment of over 14,000 students. The Senior Marketing Specialist will oversee various marketing activities, including managing social media platforms, engaging with students, and coordinating events. This role also involves being the point person for meal plan inquiries and presentations, collaborating with university departments, and exploring partnership opportunities. The successful candidate will be responsible for the marketing plan and strategy implementation, ensuring that all marketing efforts align with the university's goals and enhance the overall dining experience. In addition to these responsibilities, the Senior Marketing Specialist will lead a marketing team that includes a Marketing Unit Coordinator, Graphic Artist, and Marketing Intern. This role requires strong leadership skills to manage and develop the team effectively while working closely with managers, clients, the District Manager, and Vice President to establish and maintain beneficial business relationships. The position demands excellent time management skills, a strong sense of urgency, and the ability to juggle multiple tasks efficiently. The successful candidate will also be responsible for training staff and ensuring that customer service standards are met across all dining facilities. Sodexo's Marketing staff collaborate with operations teams to create innovative marketing strategies that enhance service levels across various dining venues, including cafes, catering services, and retail stores. The focus is on growth strategies that increase sales, improve customer satisfaction, and promote Sodexo's brand. The ideal candidate will possess a strong marketing background, exceptional communication skills, and the ability to meet multiple deadlines while managing their workload effectively.

Responsibilities

• Oversee social media platforms and student engagement initiatives.
• Manage event planning and execution for various marketing activities.
• Serve as the point person for meal plan questions and presentations.
• Collaborate with university departments to explore partnership opportunities.
• Develop and implement marketing plans and strategies for the dining services.
• Lead a marketing team including a Marketing Unit Coordinator, Graphic Artist, and Marketing Intern.
• Coordinate and direct all marketing activities throughout the enterprise.
• Conduct group and individual training classes for staff.
• Respond quickly to client and management needs.

Requirements

• Strong marketing background and writing skills.
• Strategic leadership and talent management abilities.
• Exceptional communication and project management skills.
• Strong computer skills, preferably with experience in Scala.
• Extensive experience with PowerPoint for presentations.
• Team development skills and client relationship management.
• Ability to meet multiple deadlines and manage workload effectively.
• 2 years of relevant functional experience.

Nice-to-haves

• Contract food services experience.

Benefits

• Paid time off
• Paid holidays
• Medical insurance
• Dental insurance
• Vision insurance
• 401K
• Ongoing training and development programs
• Tuition reimbursement
• Health and wellness programs