Senior Marketing Specialist

ITW - Appleton, WI

Full-time - Mid Level

Appleton, WI

Computer and Electronic Product Manufacturing

About the position

The Sr Marketing Specialist at Miller Electric, an ITW company, plays a vital role in developing and implementing marketing strategies for industrial equipment products. This position involves collaboration with various teams to enhance product visibility and drive marketing initiatives that resonate with customers and support business growth.

Responsibilities

• Own assigned product families, ensuring all published content related to those families is up to date and accurate.
• Partner with product managers to help grow product families through content marketing and communication.
• Participate in front-end strategic planning for new product launches as part of the GTM process.
• Collaborate with the agency to plan and execute marketing campaigns for both new and existing products.
• Review and approve social media posts, newsletter content, articles, and other content to ensure brand consistency and campaign goals are met.
• Travel as needed to capture video and photography assets for campaigns, as well as assist with VOC efforts.
• Engage with customers to gather insights and support product innovation through the Customer Backed Innovation process.
• Communicate with the sales team and distribution partners, providing updated sales tools and field materials.
• Participate in regional events, representing the brand and gathering feedback.
• Manage the logistics for trade show presence and ensure marketing materials for events are current and effectively showcase offerings.
• Update and maintain the website with new products and marketing resources.
• Oversee collateral upkeep, ensuring all materials align with brand messaging and are up-to-date.
• Serve as project manager for campaign communications, coordinating with team members to meet deliverables and deadlines.

Requirements

• Bachelor's degree in business (emphasis in marketing preferred).
• Minimum 5 years of experience in a product-based, business to business environment.
• Proficient with software collaboration tools including the Microsoft suite.
• Excellent oral/written communication and group facilitation/presentation skills.
• Ability to succeed in a fast-moving environment that values an entrepreneurial spirit.
• Ability and experience to understand technical product-line.
• Proven ability to analyze current business issues, customer needs and formulate marketing strategies.
• Demonstrated positive attitude, high motivation, and a strong sense of personal accountability.
• Motivated team player, solid decision-maker, and highly creative with the ability to inspire a team around the shared vision.
• Exceptional problem-solving and organizational skills, with acute attention to detail.