Senior Marketing Strategy Manager, B2B

Paysafe Ltd - Jacksonville, FL

Full-time - Mid Level

Remote - Jacksonville, FL

1,001-5,000 employees

Administrative and Support Services

About the position

The Senior Marketing Strategy Manager, B2B at Paysafe is a pivotal role responsible for crafting and executing marketing strategies that resonate with our Merchant/B2B customers and market segments. This position is essential for driving awareness, understanding, and response to the needs of our clients, ensuring that our marketing efforts align with the overall business objectives. The ideal candidate will leverage data-driven insights to optimize marketing strategies and campaigns, enhancing customer engagement and revenue outcomes across various channels. This role encompasses all markets where Paysafe operates, including both Enterprise and SMB segments. In this role, you will transition marketing efforts from traditional lead generation to a more sophisticated, revenue-focused approach, utilizing advanced analytics and insights. You will direct the analysis and execution of our market points of view (POVs) and collaborate with the Program Marketing Director to develop promotional strategies, go-to-market planning, product and brand positioning, and comprehensive marketing and sales campaign strategies. Your analytical mindset will be crucial in defining, tracking, and optimizing Key Performance Indicators (KPIs) related to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deal conversion rates. Additionally, you will identify prospective audiences likely to engage with our brands/products and represent growth opportunities. A significant aspect of your role will be designing and implementing a comprehensive Account-Based Marketing (ABM) strategy targeting key enterprise accounts to drive deeper engagement and higher conversion rates. You will oversee the entire offering life cycle, ensuring timely and successful go-to-market strategies while continuously refining competitive analysis, market segmentation, and audience targeting to maximize profitability. Your efforts will also focus on retaining existing customers, reducing churn, and enhancing customer satisfaction, ultimately driving long-term revenue growth.

Responsibilities

• Understand the needs and pain points of clients through market research, customer interviews/feedback, and collaboration with sales and customer support teams to gather firsthand insights.
• Transition marketing efforts from traditional lead generation to a more sophisticated, revenue-focused approach, leveraging advanced analytics and insights.
• Direct the analysis and execution of our market points of view (POVs).
• Support the development of promotional strategies, go-to-market planning, product and brand positioning, and comprehensive marketing and sales campaign strategies in collaboration with the Program Marketing Director.
• Leverage data insights to deliver actionable recommendations aimed at enhancing the performance of marketing plans and activities.
• Define, track, and optimize Key Performance Indicators (KPIs) related to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deal conversion rates.
• Shift organizational focus from traditional lead generation to revenue-centric performance metrics, ensuring alignment with overall business objectives.
• Identify prospective audiences who are likely to be receptive to our brands/products and represent growth opportunities.
• Design and implement a comprehensive Account-Based Marketing (ABM) strategy, targeting key enterprise accounts to drive deeper engagement and higher conversion rates.
• Collaborate with product management, marketing, sales, and other key stakeholders to ensure campaign alignment and product launches are directly tied to revenue outcomes.
• Oversee the entire offering life cycle end-to-end, ensuring timely and successful go-to-market strategies.
• Continuously define and refine competitive analysis, market segmentation, and audience targeting to maximize profitability.
• Drive in-the-base revenue by identifying opportunities for upselling, cross-selling, or entering new markets to drive additional revenue streams.
• Develop tactics to retain existing customers, reduce churn, and enhance customer satisfaction, driving long-term revenue growth.
• Serve as a conduit between marketing and finance to highlight the marketing contribution and its impact on business outcomes.
• Assist in prioritizing initiatives based on forecasted impacts, ensuring alignment with revenue targets and strategic goals.
• Work closely with the centralized Corporate Strategy and product teams to ensure consistency in the execution of strategies across the organization.
• Monitor and determine marketing investments by channel to optimize spend and ROI.

Requirements

• Bachelor's degree in related field of study (Business, Marketing or related field) or equivalent combination of education and experience in lieu of degree, required.
• MBA or advanced degree preferred.
• 6+ years of experience in marketing strategy or product marketing, with a strong focus on B2B or merchant marketing, especially in SMB markets.
• Proven ability to develop and execute innovative marketing strategies aligned with business goals.
• Strong analytical skills for interpreting data, identifying trends, and making data-driven decisions.
• Expertise in market research and gathering customer insights to inform and shape marketing strategies.
• Deep understanding of customer needs and the ability to translate these into effective marketing initiatives.
• Excellent verbal and written communication skills, with the ability to convey complex ideas clearly to diverse audiences.
• Strong leadership and collaboration skills, with experience leading cross-functional teams.
• Proficiency in marketing automation tools (Responsys, Pardot), CRM platforms (Salesforce), and data analytics tools (e.g., Google Analytics, Power BI).
• Experience in digital marketing, including SEO, SEM, content marketing, and social media strategies.
• Familiarity with product lifecycle management and commercialization processes.
• Strong knowledge of the payments industry, e-commerce, fintech, or related sectors.
• Awareness of industry trends, competitive landscape, and emerging technologies.
• Ability to deliver results in a fast-paced, dynamic environment with an elevated level of accuracy and attention to detail.
• Flexibility to adapt to changing business needs and priorities.
• Proactive, self-motivated, with strong ownership and accountability.