Senior Marketing Web Operations Specialist, B2C

$89,300 - $142,700/Yr

Zillow Group - Remote, OR

Full-time - Mid Level

Onsite - Remote, OR

Real Estate

About the position

This role supports Zillow Group's success by driving the strategy of our B2C and Web Marketing programs, including landing pages, onsite merchandising, and conversion rate optimization. The ideal candidate thrives in a fast-paced, ambiguous environment, possesses expertise in digital marketing and technology, excels in stakeholder management and partner collaboration, and demonstrates strong analytical and process-oriented skills. If you are curious about building customer-centric web experiences, working with innovative tooling solutions, and delivering on Zillow's vision of reimagining real estate, we want to hear from you!

Responsibilities

• Own the hands-on ideation, development and execution of web marketing campaigns and initiatives within various tools, with a primary focus on building landing pages and onsite merchandising campaigns.
• Work closely with cross-functional teams to develop and execute against the Web Marketing roadmap, fostering alignment with product, engineering, channels, and analytics.
• Create, build and drive learnings from Conversion Rate Optimization (CRO) tests using both external and internal tools, collaborating with the CRO program lead, channel teams, and business partners to enhance user experience and meet business objectives.
• Translate business needs into platform enhancement needs, surfacing and collaborating with platform teams.
• Build processes for operational excellence.
• Collaborate with analytics to develop and maintain dashboards and reports, offering insights into performance across key partner teams.
• Leverage web analytics data to identify areas for improvement and measure the impact of optimization efforts, communicating results to relevant stakeholders.
• Document and share results, recommendations, themes, and methodologies, ensuring insights are disseminated across the organization for continuous improvement.
• Work with product teams to guarantee consistent tagging and tracking across web properties, facilitating accurate data collection and analysis.

Requirements

• 5+ years working in digital marketing or conversion optimization; direct onsite marketing or product experience preferred.
• Ability to develop strategy around landing page and merchandising experiences, conversion opportunities, and technical fixes to improve performance.
• Experience in A/B split and multivariable testing, including defining roadmaps, test methodology, building hypotheses, and analyzing results.
• Working understanding of web optimization tools like Optimizely, WordPress, and Contentsquare.
• Skilled in spreadsheet software (Excel, Google Sheets) for quantitative analysis and experience in web tracking tools like Google Analytics for optimizing performance and measuring results.
• Strong ability to effectively analyze data, synthesize insights and tailor them into concise and actionable narratives for business partners.
• Preferred experience in implementing audience personalization, segmentation, and dynamic content strategies.
• Excellent communication skills, both written and oral, with shown ability to foster collaboration internally and with external vendors.
• Successful track record of coordinating efforts across diverse groups and building processes to implement key initiatives.
• Flourishes in a fast-paced, data-driven environment.
• Exceptional attention to detail and organizational skills.

Nice-to-haves

• Experience in audience personalization and segmentation strategies.
• Familiarity with dynamic content strategies.

Benefits

• Comprehensive medical, dental, vision, life, and disability coverages.
• Parental leave and family benefits.
• Retirement contributions.
• Paid time off.
• Equity awards based on experience, performance, and location.