Paramount Agency - New York, NY
posted 3 months ago
The Media Buying team at Paramount Advertising is seeking a creative and analytically minded individual to execute paid social media campaigns. This role presents an exciting opportunity for an up-and-coming media buyer to engage in unique and dynamic advertising campaigns. The ideal candidate will thrive in a fast-paced environment, bringing energy and passion to their work while being open to learning new skills. The position involves managing both large and small paid social media campaigns, requiring a hands-on approach and a willingness to roll up sleeves to achieve success. In this role, you will lead large investment advertising programs across various social and digital channels, overseeing the entire process from planning to buying, optimization, and analysis. You will define strategies and best practices for social audience extension campaigns, ensuring that all efforts align with the overall marketing objectives. Daily analysis of sales reports will be crucial for campaign optimization, and you will compile monthly reports to track growth and performance metrics. Your analytical skills will be put to the test as you analyze and disseminate key performance data, using insights to evolve tactics and continually improve campaign performance. This position reports to the Manager of Media Planning/Buying and operates on a hybrid schedule out of the New York office, allowing for a blend of in-office and remote work.