Firewood Marketing - Chicago, IL
posted 3 months ago
As a Senior Media Buyer Digital Investment/Programmatic, you will play a crucial role in analyzing campaign data to derive meaningful insights and opportunities. Your analytical storytelling skills will enable you to elevate the analysis and strategic thinking, making you a true partner to our clients. This position is ideal for someone looking to make a significant impact at a rapidly growing agency. You will be expected to be a self-starter with high standards for your work, possessing excellent problem-solving and critical thinking abilities. Additionally, you should have a desire to grow as a leader and mentor to your colleagues. In this role, you will be responsible for optimizing marketing campaigns across programmatic DSPs and managed service digital partnerships to grow clients' businesses. You will routinely conduct data analysis to uncover insights that inform campaign improvements, future media plans, and testing opportunities. Developing strategic testing plans based on client goals will be essential to maximize both performance and learnings. You will package client-ready campaign insights and reports, recommending actionable next steps that will improve performance and drive business results. Your responsibilities will also include the development of innovative A/B tests and experiments, thinking holistically as a marketer, and translating business needs into comprehensive media activations. You will develop, execute, and manage comprehensive marketing campaigns with hands-on keyboard experience to ensure precise implementation and real-time adjustments. Continuous optimization of campaign performance through data analysis will be a key part of your role, as you report detailed performance results to stakeholders and drive insights for future improvements.