Senior Media Buyer (Insurance Lead Generation)

Apollo Interactive - El Segundo, CA

Full-time - Mid Level

El Segundo, CA

Professional, Scientific, and Technical Services

About the position

Apollo Interactive is seeking a proven, analytical, and resourceful team player to join our team as a Senior Media Buyer. This is a full-time position in our Los Angeles (El Segundo) office and will report to our Media Director. The position will work closely with our Media Buyer Team as well as our Affiliate Marketing Team. The Senior Media Buyer will oversee managing multiple media campaigns across social, native, and display advertising channels, with the primary goal of generating leads for our clients in the insurance and financial services industries. This role is crucial in developing the overall strategy, media planning, execution, optimization, and reporting of these campaigns. The ideal candidate will have at least 3 years of experience in Social Media Advertising and Digital Media Buying, particularly in generating leads for insurance or financial services. Strong mathematical and analytical skills are essential, along with a creative mindset and marketing insight. The candidate must be proficient in using Microsoft Excel for reporting and basic data analysis, and have experience with various advertising platforms, including Meta Ads, Instagram, Reddit, and TikTok, as well as native/display networks like Taboola, Outbrain, or Revcontent. This position requires a proactive approach to keep up with best practices and strategies in the industry, as well as the ability to develop relationships with media vendors and explore new advertising networks.

Responsibilities

• Manage daily execution of digital media campaigns across multiple social media platforms.
• Conceptualize and implement strategies for campaign creation.
• Make hands-on bid updates to meet and exceed KPI's and CPL targets.
• Work with front-end development to build landing pages and ad units.
• Run A/B and multivariate tests on landing pages, creative, messaging and user experiences.
• Develop, maintain, analyze, and communicate detailed reporting of campaigns.
• Collaborate with cross-functional teams to align paid media efforts with overall business goals.
• Generate quantitative analysis and models to optimize campaign performance.
• Keep up to date with best practices and strategies.
• Help prospect and explore new potential advertising networks.
• Perform competitive research and other tasks as needed.
• Develop relationships with media vendors.

Requirements

• 3+ years of experience with Meta Ads, Instagram, Reddit, and TikTok.
• Experience with Meta Ads lead generation for insurance or other financial services.
• Experience with Display and Native ad networks such as Taboola, Outbrain, and Revcontent.
• Ability to strategize, analyze, and optimize campaigns.
• Excellent verbal and written communication skills.
• BA/BS degree from a 4-year university.
• MS Excel skills.

Benefits

• Annual salary and performance review
• Career and Professional growth opportunities
• Health, dental and vision benefits
• 401(K) with company match
• Dynamic work environment
• Educational and social events