Senior Media Buyer - TV, Radio Local Investment (Atlanta)

About the position

As a Senior Media Buyer focused on TV and radio, you will play a pivotal role in developing and executing strategic media buying buys for our clients' advertising campaigns. Your expertise in TV and radio media buying will contribute to the success of our clients' marketing initiatives and ensure their messages reach the right audience through these channels. You will work closely with media vendors, and internal teams to deliver impactful campaigns that meet and exceed expectations.

Responsibilities

• Collaborate with managers and internal teams to understand campaign objectives, target audience, and budgetary constraints.
• Estimate impressions for buys via research / analysis to identify relevant TV and radio stations/channels, programming, and time slots that align with target demographics and campaign goals.
• Negotiate rates, impressions and added value opportunities with TV and radio stations to secure optimal media placements within budget.
• Monitor and track schedule deliveries weekly and request under delivery weight to optimize media buys to maximize reach, frequency, and performance metrics.
• Oversee discrepancy resolutions and ensure timely payment.
• Responsible for post-buy analysis and rationale - carefully manage posting process: checking schedules to determine poor rotations, missed spots, under delivery, etc.
• Develop market conditions and advise supervisors of any relevant market changes.
• Write POV’s as needed.
• Assist in development of CPMs in your assigned markets.
• Train, oversee, review and mentor assistant buyer. Be available to junior buyers for guidance.
• Build and maintain strong relationships with TV and radio stations, leveraging these partnerships to negotiate favorable terms and secure added value for clients.
• Keep abreast of new technologies, audience measurement tools, and media buying software to enhance efficiency and effectiveness in TV and radio media buying.

Requirements

• Deep understanding of television and radio advertising landscape, including networks, stations, formats, and audience measurement tools.
• Strong negotiation skills with a track record of securing competitive rates and added value opportunities with the ability to analyze data and make data-driven decisions.
• Be able to think beyond the buy specs.
• Detail Oriented with strong problem-solving skills.
• Excellent communication and people skills to collaborate effectively with vendors and internal teams.
• Strong organizational and time management abilities to manage multiple projects and deadlines simultaneously.
• Handle pressure and deadlines well.
• Likes to have fun as well as work hard.
• Bachelor's degree preferred.
• Proficient in media buying software/tools – preferably Media Ocean experience.
• Working Knowledge of Excel, Work and Power Point.

Benefits

• Generous medical, dental, vision, pet insurance
• Commuter benefits
• Disability and life insurance coverage
• 401(k) matching
• Up to 14 holidays per year
• A 'Do Good Day'
• Unlimited PTO