Senior Media Buyer

Planet Fitness - Birmingham, AL

Full-time - Senior

Birmingham, AL

251-500 employees

Amusement, Gambling, and Recreation Industries

About the position

The Senior Media Buyer at Martin Retail Group is responsible for negotiating, purchasing, and monitoring advertising space and airtime for clients. The role aims to maximize audience reach at the lowest costs while adhering to industry standards. The Senior Media Buyer will manage market buys from start to finish, maintain relationships with media vendors, and provide guidance to junior team members.

Responsibilities

• Estimate, negotiate, and purchase all media including spot TV, radio, print, outdoor, and digital.
• Coordinate with Traffic to ensure that all confirmed buys are uploaded in a timely manner.
• Work through makegoods on a timely basis.
• Adhere to posting and other requirements according to department standards.
• Assist Media Billing Client Business Manager in reconciling invoices and solving missing invoice issues.
• Provide direction to Media Assistants and assist with their development toward the Junior Buyer position.

Requirements

• 7+ years' experience in a media buying role in a retail marketing firm, preferably in an audited agency.
• Experience evaluating and purchasing local broadcast schedules.
• Excellent negotiating and organizational skills.
• Experience with media buying and research software such as Nielsen, Scarborough, Prime Lingo, AdViews, SQAD, and SRDS.
• Strong written and verbal communication skills.
• Ability to work under pressure.
• Ability to analyze, interpret, and apply research data.
• Self-motivated and self-directed.
• Good interpersonal skills to develop and maintain relationships with vendors and teammates.