Senior Media Buyer

Publicis Groupe - Westlake Village, CA

Full-time - Senior

Westlake Village, CA

251-500 employees

Professional, Scientific, and Technical Services

About the position

The Senior Media Buyer at Martin Retail Group is a pivotal role responsible for negotiating, purchasing, and monitoring advertising space and airtime for a diverse range of clients, including well-known brands such as Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. This position is based in Los Angeles, CA, and offers an excellent opportunity to work within a dynamic team that specializes in local retail marketing. The primary objective of the Senior Media Buyer is to maximize the reach of advertising campaigns while minimizing costs, ensuring that all activities align with both company and industry standards. In this role, the Senior Media Buyer will manage the entire media buying process from start to finish, which includes estimating, negotiating, and purchasing various media types such as spot TV, radio, print, outdoor, and digital. The Senior Media Buyer will also be responsible for coordinating with the Traffic department to ensure that all confirmed buys are uploaded promptly and will handle any necessary makegoods in a timely manner. Additionally, the Senior Media Buyer will assist the Media Billing Client Business Manager in reconciling invoices and resolving any issues related to missing invoices. A key aspect of this position is the mentorship and guidance provided to less senior Buyers and Media Assistants, helping them develop their skills and progress towards the Junior Buyer position. The Senior Media Buyer will leverage their extensive experience and strong interpersonal skills to foster professional relationships with media vendors and internal stakeholders, ensuring that all parties receive the necessary support and information in a timely manner.

Responsibilities

• Estimate, negotiate, and purchase all media including spot TV, radio, print, outdoor, and digital.
• Coordinate with Traffic to ensure that all confirmed buys are uploaded in a timely manner.
• Work through makegoods on a timely basis.
• Adhere to posting and other requirements according to department standards.
• Provide assistance to Media Billing Client Business Manager to reconcile invoices and solve missing invoice issues.
• Provide direction to Media Assistants and assist with their development toward the Junior Buyer position.

Requirements

• 7+ years' experience in a media buying role (e.g., Media Assistant, Junior Buyer, Buyer) in a retail marketing firm; highly prefer experience in an agency that is audited for results.
• Experience evaluating and purchasing local broadcast schedules.
• Excellent negotiating skills and organization skills.
• Experience working with media buying and research software such as Nielsen, Scarborough, Prime Lingo, AdViews, SQAD, and SRDS.
• Strong written and verbal communication skills.
• Ability to work under pressure.
• Ability to analyze, interpret and apply research data.
• Self-motivated and self-directed.
• Good interpersonal skills to develop and maintain relationships with vendors and teammates.