Senior Media Manager, Paid Search

$80,000 - $90,000/Yr

85Sixty - Del Mar, CA

Full-time - Senior

Del Mar, CA

About the position

The Senior Media Manager, Paid Search at 85SIXTY is responsible for managing and optimizing paid search campaigns across Google and Bing for a diverse portfolio of clients. This role involves collaborating with internal teams and clients to define strategic media goals, executing paid search strategies, and measuring performance against client objectives. The ideal candidate will possess strong organizational skills, attention to detail, and the ability to communicate effectively with clients and team members. This position supports a hybrid work environment and may require flexibility in scheduling to accommodate client needs.

Responsibilities

• Collaborate with team members in strategically creating full-funnel integrated marketing campaigns across all channels where paid search is a piece of the larger puzzle.
• Build and manage all campaign types within the Google and Bing ecosystems.
• Analyze real-time results and optimize campaigns to improve performance.
• Deliver campaign performance projections and analyses with an eye towards future implications.
• Proactively help and collaborate with the paid search team across clients for QA, observations, improvement opportunities, and campaign builds as needed.
• Communicate with account management, planning and analytics teams to manage, maintain and enhance performance across assigned accounts.
• Communicate directly with clients on performance, optimization and project status.
• Manage and mentor 1-2 junior members of the Paid Search team, providing guidance on best practices and campaign management.
• Aid in new business development by conducting comprehensive account audits, introducing industry best practices, and providing actionable recommendations to optimize performance and drive results for potential clients.
• Oversee the creation, optimization, and troubleshooting of product data feeds within Google Merchant Center to ensure accurate and comprehensive listings for Shopping and Performance Max campaigns.
• Monitor, share and test emerging industry trends in digital marketing. Meet with and vet potential media and technology vendors.
• Collaborate with organic search teams on keyword research and landing page insights as needed for the accounts. Leverage other cross-channel learnings to influence paid search strategy.

Requirements

• 6+ years of paid search buying experience.
• Experience managing Google and Bing campaigns against client goals with an average of 6-figure monthly budgets per account.
• Demonstrated ability to execute performance driven paid media campaigns.
• Knowledge of the general activation capabilities of all available paid media tactics.
• Strong computer skills including Google Sheets (pivot tables and formulas), Google Docs, and Google Slides.
• Ability to seamlessly juggle multiple priorities and maintain strong attention to detail.
• Self-directed, proactive, and capable of creating solutions and resolving issues.
• Strong interpersonal skills and ability to work with cross-functional teams.
• Certification in Google Ads and Microsoft Ads. GA4 certification is a plus.

Nice-to-haves

• Experience with product feed configuration and maintenance preferred.
• Management of MetaSearch campaigns is favorable but not required.
• Experience managing Paid Social campaigns is a plus.

Benefits

• Competitive salary and benefits package.
• Medical, Dental, Vision
• Life/AD&D
• FSA - Health/Dependent Care
• Voluntary Life/AD&D
• Retirement Plan
• FTO - Flexible Time Off
• Paid Holidays Annually: 14
• Opportunities for professional development and growth.
• Collaborative and dynamic work environment.
• Contribution to impactful and innovative projects in the digital space.