Publicis Groupe - Dallas, TX
posted about 2 months ago
Full-time - Mid Level
Dallas, TX
Professional, Scientific, and Technical Services
About the position
The Senior Media Planner at Saatchi & Saatchi is responsible for leading and executing media strategy and planning for a Tier II regional automotive advertising account. This role requires a passion for media, a proven track record in implementing successful media tactics, and a commitment to continuous improvement and learning. The ideal candidate will work collaboratively with teammates and agency partners to develop effective media strategies that achieve measurable results for clients.
Responsibilities
- Help develop annual media strategy and present it to clients with persuasive rationale.
- Work closely with the Associate Media Director on tracking and reporting overall campaign performance of digital and traditional media tactics.
- Oversee and implement media strategies and plans for 17 markets in a specified regional territory.
- Gather and prepare necessary materials and research regularly.
- Collaborate with agency partners to understand optimization needs and implement plan revisions.
- Develop media points of view (POVs) based on client and account team requests.
- Create and actualize flowcharts and related documents such as media budgets, post-buy analyses, and optimization reports.
- Implement plans for assigned markets and analyze media plans to provide recommendations.
Requirements
- Experience negotiating media packages across various media aspects to meet client objectives.
- Understanding of digital and traditional media planning principles.
- Excellent oral and written communication skills.
- Ability to keep the Director of Communications informed consistently.
- Strong prioritization skills to manage multiple tasks simultaneously.
- Ability to maintain productivity at an expedient pace.
- Excellent math skills and proficiency in working with numbers.
- Detail-oriented with a high attention to accuracy.
- Thorough knowledge of Microsoft Office Suite.
- Experience with media resources such as Mediatools, MediaBank/OX, Kantar, and Nielsen is a plus.
Nice-to-haves
- Prior experience in retail advertising and/or the automotive category is a plus.
Benefits
- Medical coverage
- Dental insurance
- Vision insurance
- Disability insurance
- 401K
- Parental leave
- Family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
