Trulieve - Orlando, FL
posted 2 months ago
Trulieve is seeking a Senior Paid Media Manager to join our dynamic marketing team. This role is pivotal in developing and managing a portfolio of Paid Media accounts and marketing campaigns, ensuring that our efforts align with the company's mission of providing compassionate care to our patients. The Senior Paid Media Manager will work closely with media vendors and Digital Marketing Managers to foster strong relationships and manage project deliverables effectively. This position is ideal for someone who is passionate about making a difference in the lives of others and is eager to contribute to one of the fastest-growing industries in the nation. In this role, you will be responsible for maintaining ongoing, proactive communications with vendors regarding campaign progress and performance. You will develop multi-channel, fully integrated Paid Digital Marketing campaigns and strategies that are data-driven, resulting in tangible improvements in performance. Your analytical skills will be crucial as you leverage various online and offline tools to maximize the efficiency and effectiveness of Paid Media accounts, reporting results to the Digital Marketing Team. Additionally, you will be tasked with developing ongoing programmatic ad campaigns, actively testing and analyzing paid search ad copy to achieve maximum ROI. You will execute and analyze monthly paid media business metrics, budgets, and reports, while also researching and evaluating paid marketing efforts to identify new campaign opportunities. Your role will involve tracking paid media best practices, bid management systems, and industry trends, as well as coordinating with local market teams to address region-specific challenges. You will articulate and educate on paid media optimizations for improved acquisition performance and recommend new tactics and approaches to inform the broader marketing strategy.