Senior Paid Media Manager

Element Three - Carmel, IN

Full-time - Mid Level

Carmel, IN

Professional, Scientific, and Technical Services

About the position

The Senior Paid Media Manager at Element Three is a pivotal role responsible for leading paid media strategy and execution to enhance brand awareness and drive demand generation for clients. This position requires a data-driven approach to optimize media programs across various campaigns and platforms, ensuring alignment with client business goals. The role emphasizes collaboration with team members and clients, leveraging expertise in digital marketing to maximize media impact and performance.

Responsibilities

• Guide the strategy for paid media programs across multiple campaigns, channels, and platforms.
• Collaborate with PMMs and PMAs to optimize campaign performance based on data trends.
• Lead reporting calls with clients to discuss the impact of paid media on their business.
• Develop comprehensive paid media plans for new clients, recommending appropriate channels and audiences.
• Create presentations identifying opportunities or gaps in clients' media strategies and propose solutions.
• Assist in pitching new projects to clients alongside consultants.
• Brainstorm ideas to improve campaign efficiencies without increasing spend.
• Record videos to clarify Element Three's point of view on industry topics.

Requirements

• 3-5 years of digital or traditional paid media experience.
• 2 years of agency experience.
• Strong business acumen and client presentation skills.
• Deep understanding of paid digital marketing channels and strategies.
• Experience with diverse digital advertising platforms (e.g., Google Ads, Facebook, LinkedIn Ads).
• Data-first mindset with emphasis on media forecasting and aligning plans with client KPIs.
• Ability to develop success metrics for campaigns and analyze/report on progress.

Nice-to-haves

• Subject matter expertise in key industry trends and emerging technologies.
• Strong problem-solving skills and critical thinking abilities.
• Excellent communication skills for navigating difficult conversations.

Benefits

• Collaborative work environment with a focus on personal and professional growth.
• Opportunities for continuous learning and development.