Noble Studios - Reno, NV
posted 3 months ago
Noble's Senior Paid Media Manager (internally referred to as Senior Performance Marketing Manager) is tasked with the planning and management of complex cross-channel digital marketing campaigns, specifically focusing on paid media for assigned clients. This role requires the integration of strategies, tools, and tactics that align with the company's best practices and methodologies. The ideal candidate will possess experience across multiple service lines, ensuring a cohesive and integrated digital marketing approach for our clients. A key aspect of success in this role is the ability to uncover and understand client goals, leveraging strong business acumen and communication skills to align client expectations with team actions. Successful candidates will demonstrate a robust understanding of business problems and the services offered to address these challenges. They will prioritize project activities based on the desired impact, ensuring high-quality work products and client satisfaction. The Senior Paid Media Manager is responsible for the paid media strategy and execution, regularly prioritizing the efforts of a diverse project team to achieve targeted goals. Essential qualities for this role include approachability, a high level of business acumen, a collaborative spirit, and strong presentation skills. Noble Studios operates in a hybrid work environment, with offices located in Reno and Las Vegas, Nevada. Core responsibilities include developing strategic plans and managing digital marketing campaigns that drive measurable results through a combination of Search, Display, Social/Content Marketing, Conversion Rate Optimization (CRO), Analytics, and Customer Relationship Management (CRM). The Senior Paid Media Manager will partner with key stakeholders, including clients, client success managers, strategic planners, and project managers, to define the vision, scope, and requirements for digital marketing campaigns, ensuring functional and strategic alignment. Conducting thorough market research and competitor analysis will inform campaign decisions, while managing paid search, display advertising, and social media advertising campaigns across various platforms such as Google Ads and Meta Ads. The role also involves optimizing campaign performance through continuous monitoring, A/B testing, and data analysis, as well as managing and allocating paid media budgets effectively to ensure cost efficiency and return on investment (ROI). Comprehensive reports tracking campaign performance will be generated and presented to clients, and collaboration with the performance marketing team will be essential to monitor campaign performance and provide actionable optimization guidance. Staying updated on the latest paid media trends and technologies will help identify new opportunities for campaign improvement. Leading client discussions and presentations on specific service areas is also a key responsibility, along with ensuring that deliverables for assigned clients are of high quality and align with Noble's best practices. Additionally, the Senior Paid Media Manager will maintain awareness of time spent versus time planned for campaign execution, informing project managers and team members as necessary to manage workloads and maintain financial visibility. Developing service plans that align team activities with time requirements will be crucial to meet client goals and protect agency profitability, while recognizing upsell and cross-sell opportunities will support client success managers in business development efforts.