Senior Paid Media Manager

About the position

As a key member of the performance marketing team, you will drive new subscriber growth through effective marketing strategies and channels. The role requires expertise in paid digital marketing, focusing primarily on Meta and YouTube Ads while overseeing additional social, display, and video platforms. You will be responsible for both developing and executing high-impact paid social and display strategies for FloSports, including hands-on campaign management and optimization. This position is based in Austin, Texas. Reporting to the Sr. Director of Performance Marketing, you should have a data-driven, entrepreneurial mindset and be highly collaborative. We're looking for someone with strong grit and intellectual curiosity who thrives on solving complex challenges. Your success in this position will be measured by your ability to build scalable campaign portfolios through cutting-edge ad product expansion, ad technology, a test-and-learn agenda, and a focus on performance versus plan. You are expected to drive growth across different customer segments and sports verticals while maintaining a healthy ROI. The Sr. Manager, Paid Media oversees all aspects of channel optimization, including strategic planning, day-to-day campaign execution, and alignment with supporting teams.

Responsibilities

• Build and manage campaigns across Meta Ads, YouTube Ads, and GDN, with potential expansion into experimental platforms like Tiktok, Snapchat, Programmatic, X, Reddit, CTV, and other video or display ad platforms.
• Drive all aspects of campaign execution, from initial campaign setup through optimization and reporting.
• Establish and monitor performance goals across platforms, tactics, and verticals based on historical data and trends, while optimizing campaigns daily to meet KPIs.
• Partner with cross-functional marketing teams to ensure campaign planning aligns with strategic vision and target audiences.
• Strengthen creative development by implementing best practices while maintaining close collaboration with the creative team and incorporating insights from sports subject matter experts and partners to develop targeted strategies.
• Show adaptability and reliability in our 'always-on' marketing environment by monitoring weekend events and quickly responding to unexpected changes like weather delays, schedule shifts, and new contracts.
• Deliver clear, actionable insights during weekly and monthly business reviews, effectively communicating performance metrics to all departments.
• Support the Performance Marketing team with Paid Search platforms (Google Ads, Bing Ads), working alongside the dedicated Paid Search manager when required.
• Foster a test-and-learn mindset by leading experiments with new ad formats, audience targeting strategies, and creative approaches to continuously improve campaign performance and efficiency.

Requirements

• 6+ years of experience managing and scaling large B2C paid social and display advertising campaigns in high-growth companies.
• Deep knowledge of major paid social platforms-particularly Meta/Facebook Ads, YouTube, X, TikTok, and Reddit.
• Sharp analytical skills with the ability to identify patterns and translate KPI insights into strategic actions to optimize campaign performance.
• Expert-level reporting capabilities, including advanced pivot tables, data filtering, and the ability to tell compelling stories through data.
• Hands-on experience with campaign automation and bid optimization tools.
• Proven track record of collaborating effectively within cross-functional teams.

Nice-to-haves

• Bachelor's degree in Marketing, Marketing Analytics, Computer Science, or related field.
• Experience in subscription businesses, technology, media, or sports.
• Experience with third-party marketing platforms.

Benefits

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman.
• Flexibility at work - you can take control of your profession and personal schedule.
• All-hands events hosted annually in beautiful Austin, Texas.
• Annual equity awards for all top performers.
• Competitive and comprehensive medical, dental and vision plans.
• Peace of mind through company-paid short-term disability, long-term disability and life insurance.
• Generous 401(K) company match vested immediately.
• Progressive parental leave policies.
• Flexible paid time off.
• Hack-a-thons and a full calendar of team-building and social events.
• Company donation to youth teams and leagues that our employees coach.
• Stocked snack bar, catered lunch and breakfast tacos every week.